CAPITOLA, Calif. / June 15, 2010 — When Accolo, Inc., issued a press release about supporting the recruitment of Notre Dame’s head football coach, the firm scored a publicity blitz with nearly 100,000 reader impressions and the no. 1 viewed release on PR Web that day.
The promotional windfall in December 2009 is just one example of the recruitment process outsourcing firm’s continued success with HRmarketer.com, the high-tech marketing service for companies that sell to HR and benefits professionals. Besides posting search-optimized press releases, Accolo also tracks speaking opportunities, HR conferences, award competitions and more.
“Not only has HRmarketer kept us current with the latest events and media requests, it has allowed us to compile a highly relevant list of media contacts where we have direct contact,” said John Younger, President and CEO of Accolo, Inc. “Finally, their search-optimized press releases service has provided phenomenal visibility for our press releases.”
The full case study detailing Accolo’s success can be found by visiting http://www.hrmarketer.com/home/download_case.htm.
HRmarketer.com, a service of Fisher Vista LLC, is the number one Internet marketing and media visibility service in the human resources industry. Since 2000, nearly 700 human resource suppliers have used HRmarketer.com to generate publicity, website traffic, sales leads and improved search engine rankings.
Kevin Grossman, president
Elrond Lawrence, media relations
This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.