Arbita Drives Search Engine Optimization (SEO) Results for Ag 1 Source

Minneapolis, MN -– September 22, 2009 –- Arbita, a provider of recruitment marketing technology and media planning services, and Ag 1 Source, the largest recruiting firm in the agriculture industry, are pleased to announce they have achieved excellent results from a recent Search Engine Optimization (SEO) initiative led by Arbita Consulting and Education Services (ACES). The goal of the initiative was to increase candidate and client traffic to the Ag 1 Source web site from the organic search results of major search engines like Google, Yahoo and Bing.

“Prior to working with Arbita, we were heavily invested in Internet marketing initiatives such as pay-per-click advertising,” said Mark Esfeld, Recruiting Consultant and Partner, Ag 1 Source Professional Personnel Solutions. “Our approach was somewhat successful, but during 2009 we began to see cost increase and effectiveness decrease. Our challenge was magnified by the fact that we needed our Internet marketing initiatives to attract both potential candidates and clients.”

Ag 1 Source evaluated several organizations before selecting Arbita as their SEO partner. Nicole Bodem, Director of Search Marketing for Arbita, worked closely with the Ag 1 Source team (and a third-party web developer) to improve SEO results. Ms. Bodem leveraged extensive search pattern analysis and competitive intelligence to formulate a key word strategy that would improve results for the most important search phrases used by candidates and clients. She then implemented the key word strategy across the Ag 1 Source web site and provided training on other tactics for improving results including link building and web content modification.

“There is no doubt that Ag 1 Source continues to lead their market segment in innovative approaches to finding the best candidates for their clients,” said Ms. Bodem. “And their SEO strategy also puts them ahead of the pack in terms of finding new clients. I am very pleased to have worked with such a professional team that is clearly so dedicated to recruitment marketing innovation.”

“Nicole was a pleasure to work with,” said Mr. Esfeld. “Everyone on my team felt they were getting access to an expert resource with significant experience and exposure to what works in our market segment. Most important was her dedication to our results. For example, though it wasn’t part of our scope, Nicole drove usability requirements for our web site that help both with SEO results and the overall user experience of our site. And she worked closely with our external web developer to make sure that all her recommendations were implemented without sacrifice.”

Ms. Bodem continues to provide ongoing training and consulting to Ag 1 Source. Since the launch of the SEO initiative, they have experienced an exponential increase in client and candidate visits and inquiries. This has had the dual impact of decreasing marketing costs while improving overall marketing results.

About Arbita
Since 1993, Arbita has been connecting leading employers with the best talent on the Internet, all over the world. Our recruitment marketing technology, media and services have been developed with the belief that every client deserves a partner with their best interests at heart. Arbita is based in Minneapolis, MN and on the Web at

About Ag 1 Source
Ag 1 Source is the leading recruiting firm in the agriculture industry. Their recruiting consultants help clients find great candidates for a wide range of market segments including agronomy, seed, grain, energy, equipment and livestock. Founded in 2002, the company works with organizations seeking employees throughout the US, Canada, and Latin America.

Media Contact:
George LaRocque
Executive Vice President Sales and Marketing
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