B2B Marketing Agency Founder Leverages HRmarketer.com on Behalf of Clients

Capitola, Calif. / May 12, 2011 — When Heidi O’Gorman, a former director of marketing for an HR consulting firm, started her own marketing agency, Carrick Marketing Communications, she needed tools to save her time and also provide industry insights to help craft clients’ messages.

O’Gorman had used HRmarketer.com software while in her previous role at Capital H Group and found the tool incredibly valuable, specifically the information databases like conferences and editorial calendars, alerts for speaking and media opportunities and the press release distribution tools to send news online and directly to the media.

Because of this experience, Heidi decided to leverage the depth of industry knowledge within HRmarketer.com and put it to work for her clients. “Any marketing / PR professional would be hard-pressed to find the information which is consolidated in HRmarketer on their own,” said O’Gorman. “This may sound simplistic — because there are so many ways that HRmarketer provides value — but, most pragmatically, the ROI is that it saves time.”

“HRmarketer helps us understand who is saying what and how they are positioning their firm in the market,” adds O’Gorman. “We find it invaluable to see what topics are being presented at conferences, as well as what whitepaper topics are being written by HR suppliers.”

The full case study detailing Carrick Marketing Communications experience is available at http://www.hrmarketer.com/home/download_case.htm.

About HRmarketer.com
HRmarketer.com is a product of Fisher Vista LLC, a marketing software and services firm focusing on the B2B marketplace. Since 2000, over 1,000 companies have used HRmarketer.com to market to human resources departments and other key B2B decision makers such as IT, Finance, Operations and Procurement. A hybrid of technology, industry expertise and service, HRmarketer.com features marketing and PR information databases, news distribution, campaign management and measurement & analytics services.


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.