Benjamin Moore creates Tips in Ten Training Modules

NOV. 8, 2010 [HACKETTSTOWN, NJ] — To address the pressing need to train salespeople on the latest products with minimal time off the sales floor, Benjamin Moore has partnered with DScape Interactive to create a series of training modules called Tips in Ten.

These 10-minute, custom-designed “quick hit” training modules serve up highly engaging, video, animations and testimonials to efficiently give sales people the basics on the company’s bestselling products.

The primary audience is retail associates in company-owned and independent stores, as well as contractors who influence customer decisions. The modules quickly teach new and existing product features and benefits, as well as selling strategies for interacting with homeowners — all in 10 minutes per product. The short format covers an introduction to the new product, its primary features and benefits, how to enthusiastically interact with customers and a testimonial or two from satisfied customers.

Development time is typically from 2-4 weeks per module, enabling Benjamin Moore to be responsive to their sales people’s most current needs. DScape handles all aspects of the production, from writing to delivery.

“From working with Benjamin Moore for more than five years, we understand their culture and need to communicate powerful sales messages in the shortest amount of time,” said DScape Interactive partner, Mark Kaplan. “That led us to create ‘Tips in Ten.’ It’s the perfect solution to reach their target audiences.”

Benjamin Moore is a nationally known leader in the paint and coatings industry. The company is committed to producing the highest-quality paints and finishes in the industry and delivering them directly to its customers through a nationwide network of approximately 4,000 knowledgeable, customer-friendly retail store operators.

DScape Interactive LLC is an e-Communications company designing, developing and hosting media-rich custom e-learning, e-marketing programs and tracking and learning management systems (LMS). DScape employs a variety of instructional approaches, including green-screen video, Flash, interactivity, and peer instructors to create engaging content targeted to clients’ real-world needs. Clients include Siemens, Honeywell, ARAMARK, Benjamin Moore, Kraft Foods, Sports Authority, Towers Watson and others.; Moreinfo(at)d-scape(dot)com

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.