Berkshire Associates, Inc. Generates Visibility and Sales Leads Through

Capitola, Calif. / June 21, 2011 — A new case study examines how Berkshire Associates is generating sales leads and strengthening its brand as an industry leader through a variety of marketing and public relations strategies—including media outreach, content development and speaking/exhibiting at more than 20 trade shows each year.

Managing these diverse activities could be an overwhelming task, but has provided the solution, says Lauren Collinson, Communications and Trade Show Specialist for Berkshire. “HRmarketer has been such a powerful resource for us,” said Collinson. “It is a literal one-stop-shop for our public relations and marketing needs—specifically for the latest industry awards, tradeshows, and speaking engagements through in-depth informational databases.”

Berkshire’s marketing and PR goals focus on strengthening the firm’s reputation as a recognized leader in the human resource industry, providing the latest software and consulting solutions to streamline cumbersome HR processes. A key part of strengthening their brand in the HR marketplace is developing content—white papers, speaking at conferences and contributed article submissions—that showcases their industry expertise.

The case study detailing Berkshire Associates’ use of is available for download at:

“Having a dashboard that allows us to manage our calls for presentations, award submissions, and trade show opportunities has been extremely valuable to our success—saving us time and money,” adds Collinson. “And since we’ve used HRmarketer’s news distribution and syndication system, our white paper viewership has increased tremendously. The day after we submit a press release focusing on our latest white paper, we see a huge spike in those accessing our system—bringing in new, qualified contacts who are interested in what Berkshire offers.”

Another key tactic is media relations. HRmarketer’s media outlets database and campaign management tools provide Berkshire with a platform to easily develop targeted media lists and distribute press releases directly to key industry publications.

Berkshire Associates is a human resources consulting and technology firm specializing in helping companies build an ideal, balanced workforce. As an industry leader, Berkshire provides the latest tools and services for affirmative action, applicant management, compensation management, workforce planning, diversity, and professional training. With over 3,000 clients nationwide, the firm serves businesses in all industries and of all sizes.

About is a product of Fisher Vista LLC, a marketing software and services firm focusing on the B2B marketplace. Since 2000, over 1,000 companies have used to market to human resources departments and other key B2B decision makers such as IT, Finance, Operations and Purchasing. A hybrid of technology, industry expertise and service, features marketing and PR information databases, news distribution, campaign management and measurement & analytics services.


Media Contact:
Elrond Lawrence

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.