Best Practices in Social Recruiting with Facebook Revealed

In 2012, many companies asked the question, “Is Facebook a useful tool for my recruitment and employer branding strategy?” After extensive research and numerous real-life case studies, it is more apparent than ever that it is crucial for employers to begin using Facebook as a method for attracting new talent.

Global recruitment marketing agency CKR Interactive and world leader in Facebook recruiting solutions Work4 Labs have partnered to create a webcast that details how employers can take full advantage of the Facebook platform in connecting and engaging with top talent. CEO Stéphane Le Viet from Work4 Labs, along with Vice President Kasey Sixt from CKR Interactive, will highlight how today’s top employers are utilizing Facebook to strengthen their social recruiting and employer branding efforts. More specifically, the webcast will present the eight building blocks for successful recruitment on Facebook.

The webcast will also feature insight from VMware, one of the pioneers in the social recruiting space. VMware’s Social Recruiting Community Manager Price Smith will walk attendees through past and ongoing efforts, as well as challenges and successes. Participants will leave with tips and tactics for optimizing their social recruiting efforts on Facebook, as well as information on how to access CKR Interactive and Work4 Labs’ joint white paper, “Facebook Recruitment and Employer Branding: Best Practices and Ideas From the World’s Leading Companies.”

“Facebook can be an amazing tool for employers as part of their social recruitment mix,” shared Sixt, “We’ve seen great success with our clients using Facebook as a means of truly engaging with quality candidates.”

“Facebook has so much to offer when it comes to connecting with and recruiting top talent,” added Le Viet. “We’re excited to shed light on emerging trends and best practices for employers looking to either jump in the game or optimize their current social recruiting efforts.”

The webcast will be held on Thursday, February 7, 2013 from 10-11 am PST/1-2 pm EST. To register to attend, please go to:

To learn more about Work4 Labs’ social career site solutions, please visit: To learn more about CKR Interactive’s recruitment marketing services and solutions, please visit:

Questions regarding the contents of this release should be directed to:

Brittany Jackson
CKR Interactive
(408) 517-1400

About CKR Interactive
Founded in 2001, CKR Interactive is a recruitment marketing agency delivering comprehensive services to today’s employers. Focusing on interactive solutions, the firm’s areas of expertise also include research and planning, creative development and marketing communications. With offices throughout California, New York, Illinois and Ohio, and partner agencies in the United Kingdom, Australia, Germany, Denmark, Sweden, Russia, China and India, the award-winning firm’s growing list of clients represents a range of industries, from healthcare/biopharm, energy/oil and high tech to government, finance/insurance and hospitality/food service.

About Work4 Labs
Work4 Labs develops Facebook’s #1 corporate recruiting solution, which enables tens of thousands of companies — including VMware, Gap, and L’Oreal — to hire qualified candidates across industries, geographies, and pay-grades. Our award-winning products help recruiters easily launch branded corporate career sites on Facebook and mobile devices, and drive traffic, job applications, and employee referrals from the network’s 1 billion users. Work4 Labs was founded in 2010, and is headquartered in San Francisco with an additional office in Paris. For more information, please visit and connect with us on Facebook at and Twitter @work4labs.