Boston and Toronto, ON February 23, 2011: I Love Rewards, the leader in employee rewards and recognition solutions, is excited to announce the launch of Coast Capital Savings’ High-five Hub. The High-five Hub is an interactive online employee engagement tool that drives corporate objectives and core values through formal recognition and rewards.

“Employee recognition and rewards has always been an important element of the employee experience at Coast Capital Savings,” says Jay-Ann Fordy, Chief Human Resources Officer for Coast Capital. “But, we needed to refresh our approach. What we heard from our people was that they wanted more choice in how they were rewarded for their good work and wanted to be able to contribute to the recognition of colleagues who were exceptional performers.”

The British Columbian based credit union partnered with I Love Rewards to re-invigorate their employee recognition program and offer meaningful recognition for living the company’s values through their everyday interactions with customers and colleagues. In the first week after launch, over 80 percent of their nearly 2,000 employees had activated their High—five Hub accounts and over 600 recognitions, or High-fives, had been posted.

“Coast Capital is an innovative, forward-thinking employer that understands that recognition is a powerful motivator, especially when it is public, transparent, well communicated and directly connected to their objectives” said Razor Suleman, CEO and Founder, I Love Rewards. “We are looking forward to working with Coast Capital to continue to optimize this interactive recognition platform that will engage employees and drive results.”

Coast Capital partnered with I Love Rewards to develop a customized employee recognition solution which would align employees with company objectives. The High-five Hub resembles popular social networking websites and allows employees and company management to publicly recognize employees.

About I Love Rewards:
I Love Rewards is an employee recognition solution that helps companies recognize brilliant performance and empowers employees to choose their own rewards. Unlike traditional service award programs, I Love Rewards creates authentic moments of recognition that resonate with workers of every generation. On the web at

About Coast Capital Savings:
Coast Capital Savings is Canada’s second largest credit union with total assets under administration of $12.9 billion, more than 425,000 members and 50 branches in the Metro Vancouver, Fraser Valley, and Vancouver Island regions of British Columbia. Product innovations include Canada’s first free chequing account from a full-service financial institution and the country’s most flexible mortgage product, the You’re the Boss Mortgage, which was also named Mortgage of the Year for 2010 by Coast Capital is one of Canada’s 50 Best Managed Companies, including the last three years as a Platinum Club member and is designated a Caring Company by Imagine Canada. To learn more, visit

Media Contact for Coast Capital Savings:
Erin McKinley
Media Relations Advisor
Coast Capital Savings

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.