The majority of human resources (HR) professionals (80%) believe culture is a critical issue for organizations. Unfortunately, only about one-third thinks their organization manages culture successfully or very successfully.
HR.com’s Research Institute conducted the study, State of Corporate Culture Survey 2018/2019, in partnership with Humantelligence, a leading provider of culture analytics and recruiting software. The research investigated the state of corporate culture as far as its prevalence and success in management and measurement in business.
HR’s perception that culture is a crucial matter in business is understandable considering the influence it has on a company’s success. Culture can provide a consistent sense of purpose and exert strong influence over issues such as employee engagement, retention, and productivity. In addition, it shapes the employer brand, affects recruitment and retention, helps drive customer satisfaction, and influences relationships with suppliers.
Insights from the research highlight the efforts of those respondent organizations considered to be successful at managing their corporate culture. These companies are more likely than others to report that they:
- have formally defined corporate culture
- value diversity of thought among employees
- measure a lot more and survey more frequently
- have an understanding of their employee preferences and working styles
- make everyone accountable for culture
- track metrics related to culture to help guide candidate selections
Surprisingly, only one-quarter of HR professionals even measure overall corporate culture. In addition, just one-fifth have a budget related to corporate culture. These results turn the spotlight to management to create a top-down approach to focus more on creating a strong culture.
“Managers and HR professionals recognize that a positive corporate culture is the key to attracting and retaining top talent, but few realize there is much work to be done,” stated Debbie McGrath, Chief Instigator and CEO of HR.com. “Companies need to dedicate resources to educate employees on how to track key metrics around culture-based performance issues and manage culture successfully.”
Download the full report, which includes eleven key strategies for creating and sustaining a strong corporate culture.
Humantelligence is the leading cloud-based recruiting and culture analytics solution that leverages artificial intelligence and talent analytics to measure team culture, improve performance throughout an organization, and to help companies recruit for culture ﬁt and predictive success. In essence, Humantelligence is like “Moneyball for HR”. Its scientifically proven 12-minute self-assessment and culture analytics platform measures culture at every level, uncovering powerful talent insights that can be leveraged for improving performance, engagement, leadership, training and development, as well as hiring. Organizations can use the solution to recruit for “best fit.” This is done by assessing candidates against team culture to help ensure they are the best fit for the job. It can also be leveraged for improving performance. It allows companies to gain insights about their team and achieve culture alignment, higher engagement, better leadership, and optimal workforce performance. www.humantelligence.com
About HR.com and the HR Research Institute
The HR Research Institute operates as HR.com’s research arm. HR.com is committed to creating inspired and informed workforces by maximizing the potential of HR professionals around the world. Over 1.75 million HR professionals rely on HR.com as the foremost, trusted industry resource for education, career development, and compliance. Offerings include the largest network of HR executives, leading-edge industry research from the HR Research Institute, 13 monthly HR themed epublications, innovative HR education including 250+ annual webcasts, the most comprehensive HR certification exam preparation program supporting SHRM and HRCI certification, as well as helpful HR tools and legal compliance updates. HR.com has the largest knowledge base of HR practices globally and offers unparalleled training and networking for HR professionals all over the world… 24/7… 365. Visit www.HR.com to maximize HR potential. hr.com/featuredresearch
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Chief Instigator and CEO, HR.com