8 October 2012 — Global digital recruitment group Evenbase announces the appointment of Rayanne Thorn as Vice President of Communications and Branding (US) for Evenbase.
Rayanne’s appointment reflects the group’s commitment to and focus on the US as a priority growth market. One of the world’s top five digital recruitment brands, the Evenbase portfolio includes Broadbean Technology, Jobsite, OilCareers and Jobrapido, one of the world’s largest job search engines.
Reporting to Evenbase Strategy Development Director, Felix Wetzel, Rayanne will oversee the growth and maintenance of the Evenbase brand in the United States. She will be responsible for brand awareness, creating an extensive social footprint, press and communications, as well as supporting companies within the portfolio in their US growth plans.
Rayanne brings to Evenbase a deep understanding of the recruiting process, a strong background in social marketing, along with a passion and drive to bring to light the human side of business. For the past three years, Rayanne has served as the Marketing Director for Broadbean North America where she provided online candidate sourcing solutions for recruiters and hiring managers. Her unique marketing approach and social branding insight aided Broadbean during a time of exponential market growth.
Prior to Broadbean, Rayanne’s career spanned sourcing, direct recruitment, employee retention, marketing and sales, and consultancy on recruitment processes, alpha & beta testing, and funding-to-launch support for start ups.
Felix Wetzel commented, “Rayanne’s appointment is a critical move for us given the US is such a priority for our immediate growth strategy. Rayanne impressed us with the impact she achieved in building the Broadbean reputation in the US, and she has the ideal skills for the social world in which we operate. Given the significant announcements in our pipeline, I can’t wait to see what we can achieve in the US by combining these initiatives with Rayanne’s energy and talent!”
Commenting on her new role, Rayanne said, “I’m really excited by the potential for Evenbase and its portfolio of brands here in the U.S. Our success at Broadbean has been due to the passion and insight of our founder, Kelly Robinson, as well as the support we have received from Evenbase. Knowing that there are even more innovators like Kelly behind each of the Evenbase brands is inspiring and I can’t wait to introduce them to the US industry.”
Kelly Robinson, Broadbean Founder and CEO added, “I have loved working, laughing, and arguing with Rayanne over the last 3 years. She has been instrumental in the growth of Broadbean US from start-up to recognized brand, something I attribute to her tireless passion and hard work. It’s always hard to lose an original team member having spent countless hours in a small office in early start-up mode together, but as CEO one must put the development and growth of people ahead of any personal desire; once I saw the job brief I knew she was the perfect individual to bring her zeal to the Evenbase US launch.”
A keen observer of life and industry blogger, Rayanne writes the daily Bonus Track (BonusTrackDaily.com) at Blogging4Jobs.com, provides weekly posts for The Huffington Post (http://www.huffingtonpost.com/rayanne-thorn/) as well as finding the time for her own blog http://www.recruitingblogs.com/profile/Rayanne
For more information:
Evenbase is a global digital recruitment group which includes flagship brands such as Jobrapido, Broadbean, Jobsite and OilCareers, and technology partnerships such as NHS Jobs, Northcliffe Media and Johnston Press. Evenbase discovers and develops intelligent recruitment services that revolutionise the matching of talent with opportunity and make the recruitment process better for everyone involved. Its portfolio currently spans 55 countries, includes a network of over 60 recruitment sites and employs more than 400 people. Evenbase is part of A&N Media, the consumer media division of DMGT plc.
Broadbean provides automated candidate sourcing tools to improve the hiring process. Our partner integrations allow you to multi-post jobs, as well as search for talent online. Our analytics provide insight on successful recruiting channels including social media.
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