Evenbase Spots Global Potential in Award-Winning Argentinian Start Up

7 November 2012: Digital recruitment group Evenbase, a DMGT business, today announced a strategic minority investment in Workana, an online marketplace for freelance and remote workers focused on Latin America.

Based in Buenos Aires, Argentina and operating across some of the world’s fastest growing territories, Workana is a perfect fit with Evenbase‘s strategy of international growth via investments along the recruitment value chain.

Workana launched in April, 2012 with the ambition to become the region’s leading marketplace for freelance work. Six months into its beta launch and now in Spanish, Portuguese, and English, more than 600 projects have been posted on Workana. Critically, the online marketplace has already attracted more than 20,000 workers with each project receiving an average of 20 bids, delivering clients a range of options and comparative proposals.

Evenbase Chief Executive Officer, Keith Potts, said: “Workana does indeed provide Evenbase with a foothold in Latin America, but regional capabilities alone do not interest us. What really caught our eye was the global potential of their model to connect freelancers with companies looking for temporary staff on remote projects.

“It’s our belief that the recruitment marketplaces of tomorrow will be dictated by talent moving fluidly and increasingly globally. Freelancing, `portfolio working’ and casual work will become prevalent, if not the norm. This is a future in which the Workana model fits perfectly, and that’s why we’re delighted to have the chance to explore its potential.

“Just as exciting is the flow of information and knowledge sharing this partnership brings. Tomas and his team boast an incredible track record in digital business from founding and growing the social network Sonico to 55 million users, through to Google’s entry to Argentina. From online acquisition, community engagement in Latin America and e-commerce fraud prevention, unlocking these insights is of great value the entire Evenbase portfolio.”

Commenting on the announcement, Tomás O’Farrell, Workana Chief Executive Officer, said: “We are very excited to have the trust of one of the leading brands in the recruiting industry and a group like DMGT. We share the same vision about the future of work, and have similar strategic priorites. By joining forces we will be able to keep up Workana‘s current momentum and pursue new opportunities to help Workana become a leader in the remote temporary work industry.”

Now a top five digital recruitment brand, the Evenbase portfolio spans 55 countries and includes Broadbean Technology, Jobsite, OilCareers and Jobrapido, one of the world’s largest job search engines.


For more information:
Evenbase: Vicky Taylor, Vicky.taylor@evenbase.com, +44 844561 9156
@evenbase www.evenbase.com/evenmore

Workana: Tomas O’Farrell, Chief Executive Office, tomas@workana.com

DMGT: Gabriela Ruggeri, gabriela.ruggeri@dmgt.com, +54 9 11 62381206

About Evenbase (www.evenbase.com)
Evenbase is a global digital recruitment group which includes flagship brands such as Jobrapido, Broadbean, Jobsite and OilCareers, and technology partnerships such as NHS Jobs, Northcliffe Media and Johnston Press. Evenbase discovers and develops intelligent recruitment services that revolutionise the matching of talent with opportunity and make the recruitment process better for everyone involved. Its portfolio currently spans 55 countries, includes a network of over 60 recruitment sites and employs more than 400 people. Evenbase is part of A&N Media (www.and.co.uk), the consumer media division of DMGT plc.

About Workana: (www.workana.com)
Workana (www.workana.com) is a marketplace for freelance and remote employment focused on the Latin American and US Hispanic market. Workana was founded in April 2012 by the entrepreneurial team behind Sonico, the Latin American social network with 55m users. It was recognised by TheNextWeb award for best start up in August, 2012. Workana’s aim is to create the finest marketplace of online employment in Spanish and Portuguese, to shorten the distance between talent and work, and to allow businesses to hire and manage in the cloud, with access to qualified freelance professionals.

About DMGT (www.dmgt.com)
DMGT is an international group quoted on the London Stock Exchange with a portfolio of market-leading digital, information, media and events businesses. Group revenues are split broadly equally across the B2B and Consumer businesses.
The B2B business comprises:
• Risk Management Solutions
• dmg::information
• dmg::events
• Euromoney Institutional Investor
The Consumer business, known as A&N Media, comprises:
• The Daily Mail and The Mail On Sunday
• Metro
• Northcliffe
• Evenbase (Jobsite & Jobrapido)
• Zoopla Property Group (Zoopla & Prime Location)

DMGT seeks out innovative solutions to customers’ demands for information and supports a diverse group of high quality, entrepreneurial, media and information assets. DMGT’s ambition is to provide the highest quality content and services, across the most attractive growth markets in innovative, responsible and sustainable ways, building on its track record of earnings and dividend growth.