GuideSpark Offers Innovative Video White Paper to Enhance the Benefits Education Experience for Employees

Palo Alto, Calif., Sept. 15, 2011—GuideSpark, delivering the latest web solutions for human resource (HR) communications and training, introduces a video white paper to aid HR organizations in the development and launch of their own, customized benefits communication videos.

GuideSpark’s instructional video white paper provides HR organizations with a simple step-by-step process to create and launch customized employee benefits videos. By incorporating video into benefits education, HR organizations can engage employees and increase benefits adoption during open enrollment while saving time and resources. According to GuideSpark’s customer surveys, using rich video content typically garners an overall 98 percent satisfaction rate among employees who praise the “easy to follow,” “convenient” and cost-effective benefits communication videos.

“Across the board, we find HR organizations are juggling the dual goals of enabling employee self-service while driving toward a culture of well-informed benefits consumers,” said Joe Larocque, Director, Content Development, GuideSpark. “Without exception, they’ve seen great success using video to achieve both objectives through a deeper level of employee engagement.”

The video white paper provides information on:

* how to use video for quick wins during open enrollment
* which benefit programs gain the most from video education
* how to decide what to cover
* how to keep the video content simple and engaging

FORTUNE 100 Best Places to Work companies—Adobe Systems and Meridian Health—and other top organizations, currently use videos to improve engagement in benefits education. To watch the complimentary video white paper “Transform Benefits Education with On-Demand Video,” go to

About GuideSpark
GuideSpark enables HR organizations to communicate, train and engage employees in this new web information world. The company leverages the latest Web technologies to deliver cost-effective, multimedia education and tools designed for today’s web-enabled workforce. GuideSpark’s customized videos simplify important HR topics, like benefits communication, new hire training, open enrollment and financial wellness. GuideSpark solutions improve company performance by managing benefits costs while reducing employee turnover, productivity drains and financial stress. GuideSpark customers represent many different industries and range from small non-profits to large FORTUNE 100 Best Places to Work companies.

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.