Health Action Council Ohio and Pittsburgh Business Group on Health Purchase Benz Communications? Social Media Toolkit for their Members

Message Regional business groups on health providing their members with Benz Communications’ Social Media Starter Kit to augment benefits communication.

San Francisco, CA – March 10, 2011 — Jennifer Benz, founder and chief strategist of Benz Communications, today announced the Health Action Council Ohio and the Pittsburgh Business Group on Health have purchased the firm’s Social Media Starter Kit for their members. Benz Communications ( is an HR communications strategy boutique.

The Benz Communications’ Social Media Starter Kit provides benefits managers and/or internal communication teams with everything they need to get started using social media to augment their employee benefits communications efforts. Benz Communications is also providing both groups with three one-hour training webinars to help member benefits managers and communication teams quickly begin using the toolkit.

“Those who manage the benefits function for their companies are largely technical folks who rely on the annual enrollment package to communicate with their employees about their benefits. Benz Communications’ Social Media Starter Kit lets us provide value to our members, by giving them the ability – both understanding of the medium and content – to communicate with their employees throughout the year and maximize the return on their benefits investment,” stated Barb Belovich, Executive Director of Health Action Council Ohio.

“Communicating the value of healthcare benefits, and information about healthcare and healthcare reform is an issue for our members. Social media is an especially helpful tool for communicating with new, younger workforces. Benz Communications’ Social Media Starter Kit is a great resource that provides us with the means of helping our members augment and enhance their employee communication efforts,” stated Christine Whipple, Executive Director of Pittsburgh Business Group on Health.

“Social media isn’t just a passing fad; it’s become an essential business tool. Companies that understand the impact of the new technologies driving employee engagement and incorporate them into their benefits communication programs have much higher rates of employee participation in their benefits programs, increased employee job satisfaction, and a significantly higher return on their benefits investment. The Social Media Starter Kit helps employers learn how to use social media to power their benefits communications and boost employee engagement,” Jen stated.

The Benz Communications’ Social Media Starter Kit provides employers of all sizes with virtually everything they need to effectively incorporate social media part into their strategic benefits communication:
• Why social media matters in benefits communication
• How to start with strategy
• Using social media at work
• The five most relevant tools for benefits communications: blogs, microblogs, videos/podcasts, user forums, social networks
• Step-by-step guide
o Getting started
o Best practices and tips
o Sample content (blog posts, tweets, etc.)
o Social media in action (case studies)
• Common myths about social media — busted
• Recommended tools to manage social media presence
• Additional resources and support

Additionally, Benz Communications offers a Content Subscription Package. The annual subscription provides a monthly package of high-quality content that is easy to use, customize, and include in existing communications, including news sites, benefits blogs, company newsletters, and email updates. Topics include a variety of health, wellness, and financial savings topics to keep benefits communications current and relevant.

Health Action Council Ohio (HAC), a non-profit 501(c) (6) organization, is a voice for purchasers of healthcare benefits for nearly two million lives. HAC members include private and public, large and small employers and other organizations that provide benefits to their employees, retirees, dependents, and membership. Additional information about HAC may be found at

The Pittsburgh Business Group on Health (PBGH) is an employer-led, non-profit coalition of large, mid-size and small organizations representing various business segments, including private and public employers, government and academia. Together, PBGH represents more than 60 organizations, over 800,000 covered lives and more than $4 billion in health care costs. Additional information for the Pittsburgh Business Group on Health may be found at

About Benz Communications
Benz Communications is a benefits communications strategy boutique creating integrated employee benefits campaigns for employers committed to nurturing high-performing and satisfied employees. Benz Communications’ clients include Fortune 500 companies, Fortune 100 Best Companies to Work For, and small- to mid-size companies. Additional information about Benz Communications may be found at

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