New research from Aberdeen Group showcases the importance of candidate experience and relationship management
NEW YORK, NY— SEPTEMBER 29, 2010 — Hodes iQ, Bernard Hodes Group’s award-winning talent acquisition and management product, is underwriting the distribution of new research from leading Human Capital Management firm, Aberdeen Group. The benchmark study, titled “Talent Acquisition Strategies 2010: Candidate Experience and Relationship Management Come of Age” profiles nearly 400 corporate HR and talent leaders to better understand how to build a more strategic talent acquisition and recruiting practice.
The report found that top performing companies successfully hired 87% of their top choice candidates, versus only 55% among other organizations, while simultaneously lowering time to fill by 6% year-over-year. Key factors to this are the mapping of talent needs to the long-term goals of the business, as well as cultivating relationships with top prospects regardless of current hiring needs.
Not surprisingly, a “positive candidate experience from the first visit to the company’s website through the interview process” was rated by the Best-in-Class companies as one of the two most valuable contributors to their employer brand. The results also found that nine in 10 Best-in-Class organizations provide hiring managers visibility into candidate status during the recruitment process, as compared to only two-thirds of all other organizations.
“The findings on the importance of the candidate experience validate what we’ve known and practiced with our clients for years,” said Dwaine Maltais, senior vice president of e-Recruiting Solutions. “Many of Hodes iQ’s features including our jobs optimization and social media connection tools—to our award-winning career sites and built-in candidate relationship management features—were all developed to deliver on this principle.”
The report is a must read for today’s talent acquisition leaders and provides valuable insight into several key areas of the talent lifecycle including:
• How to make your candidate and hiring manager experience a top priority
• The importance of your employment brand and onboarding, and the impact both have on your post hire performance metrics
• How emerging technologies can create innovative ways for companies and candidates to find each other and communicate
• Why quality of hire is critical in your HR analytics big picture
“Given the importance of attracting, nurturing, hiring and retaining top quality talent, a strong employer brand is magnified greatly,” said Kevin Martin, Aberdeen Group vice president and principal HCM research analyst. “And while Best-in-Class organizations are focused on building the strongest pipeline of qualified candidates, they are also steadfast on creating the best-possible experience for candidates and extending that experience into the reality of the job once onboard.”
Whether your organization is already Best-in-Class or you’re looking for ways to maximize your talent acquisition technology, tools, resources and team, this report will help you shape and measure the success of your talent strategy.
As an underwriter of “Talent Acquisition Strategies 2010: Candidate Experience and Relationship Management Come of Age,” Hodes iQ will be offering a complimentary copy (normally a $399 value) of the report on their website at www.hodesiq.com.
ABOUT HODES iQ
Hodes iQ makes talent management work for companies that know what they want from a talent management system by delivering flexible software solutions for talent acquisition, candidate sourcing, onboarding, career websites and recruitment process improvement. Hodes iQ also integrates seamlessly with best-of-breed solutions for performance management, succession planning, assessment and background checks. Hodes iQ is supported by superb customer service, best-practice consulting and decades of experience through Bernard Hodes Group, offering unparalleled expertise in the recruitment marketing and employment branding industry. Hodes iQ offers several product lines for the Fortune 1000 and mid-sized companies, as well as growing businesses. Hodes iQ is on the Web at www.hodesiq.com.
ABOUT BERNARD HODES GROUP
Bernard Hodes Group (www.hodes.com) offers innovative solutions and strategies to help companies find, keep and engage the best possible talent. Partnering with clients, Hodes offers a full array of integrated solutions, including: recruitment communications and support, strategic planning, hiring process assessments and staffing technology (www.hodesiq.com). Headquartered in New York, with over 80 offices and affiliates around the globe, Bernard Hodes Group is a part of Omnicom Group Inc. (www.omnicomgroup.com) – a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
ABOUT ABERDEEN GROUP, A HARTE-HANKS COMPANY
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen’s analytical and independent view of the “customer optimization” process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.