'How to Profit from the mHealth Revolution the New and Free eBook from Mobile PRM, Now Available

ORINDA, Calif. — May 10, 2011 – A new eBook, “How to Profit from the mHealth Revolution: Critical Rules for Using the Power of Mobile to Transform Your Patient Relationships” is now available for free download from Mobile PRM, the experts in mobile patient relationship management.

The eBook, written by Pamela Swingley, founder and CEO of Mobile PRM, is based upon more than two decades of customer relationship management expertise in the enterprise software industry.

The rapid and widespread adoption of smart phones is quickly shaping a new generation of customer relationships. According to industry analysts the greatest potential for transformation is in the area of mobile health. PricewaterhouseCoopers’ Health Research Institute estimates the annual consumer market for remote/mobile monitoring devices and services to be $7.7 billion to $43 billion.

“While there is massive buzz about mobile health these days, there is a shortage of information on exactly how companies can implement and profit from mobile health services,” notes Swingley. “We wrote this eBook to help pharma executives, CRO’s, pharmacy benefit management, health plans, and ACO’s leverage smart phone technologies to improve patient acquisition, retention, and outcomes.”

This eBook is a must read for executives that want to learn how to:

Increase adherence by helping patients take their medications correctly

– Obtain feedback from patients on how well treatments are working

– Build sticky patient and caregiver relationships

– Improve the ROI of your patient communication programs

– Connect directly with patients, all day, every day

“How to Profit from the mHealth Revolution” covers the converging trends that make this time ideal for implementing mobile solutions and increasing adoption. It also reveals the rules for mobile success and how to improve the return on investment, including research on the value of real-time engagement.

Discover the power of mobile health to build direct, two-way patient relationships that empower patients, engage marketers, and improve outcomes. Download your copy of “How to Profit from the mHealth Revolution” for free. No registration is required: http://www.mobileprm.com/documents/Mobile_Profit.pdf.

About Mobile PRM
Mobile PRM was founded in 2009 by a team of customer relationship management (CRM) experts who recognized the opportunity to transform patient relationship management through the power of mobile communications. The company’s patient-centric web-based desktop and mobile services create completely new and direct two-way relationships between patients, caregivers and the healthcare ecosystem.

Mobile PRM helps to improve medication adherence, provide treatment feedback, reduce patient acquisition costs, disseminate health information, and facilitate market research. Most importantly, Mobile PRM helps people stay healthier.

To learn more about our services, visit http://www.MobilePRM.com. Headquartered in the San Francisco Bay Area, Mobile PRM is privately held.

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.