How Workplace Analytics Can Improve HR Will Be Focus of OptForce's SHRM Annual Conference Workshop

BOULDER, Colo., June 15, 2016 — A four-hour interactive workshop at the Society for Human Resources Management (SHRM) Annual Conference in Washington, D.C., on Saturday, June 18, will help attendees better understand how they can use workplace analytics to make superior talent-related decisions and enhance HR’s reputation as a business partner.

Titled “Workplace Analytics: Turning Big Data into Actionable Analytics,” the workshop will offer insights into the powerful ways that workplace analytics can be better leveraged by HR–a perennial challenge that HR functions across the world have struggled with. The workshop will feature hands-on experiential exercises and breakout groups for attendees, and will be led by two of OptForce’s thought leaders: Marco Better, Ph.D.,Vice President of Analytics Services and Co-Creator; and Kelly R. Wenzel, SHRM-SCP, SPHR, Vice President, Business Development, who has more than 20 years’ strategic HR management experience. OptForce is owned by OptTek, a world leader in simulation optimization.

Attendees will benefit from:

– Improved knowledge of workplace analytics, including clarity on difference from big data.

– An enhanced understanding of how workplace analytics can be applied to prove cost-savings and strategic importance in HR.

– A changed perspective on the value and importance of true workforce planning.

– Specific questions to ask when shopping for a workplace analytics provider.

“We’ve been talking about HR taking its rightful place in the C-suite for a decade, but we’re still not there,” Wenzel said. “Shortcomings in strategic thinking are largely to blame. In this workshop, HR pros will gain an understanding of workplace analytics, which can be a powerful strategic tool not only for HR but for the organization at large.”

With workplace analytics, HR uses empirical data rather than gut-feel or guesswork to make decisions. The result is better talent-related decisions along with significantly improved ROI. “This means HR becomes more strategic and evidence-based, which enhances its value to the C-suite,” Wenzel noted. “And it moves the function away from being a cost center toward becoming a cost-saving center and revenue enhancer.”

The workshop, which takes place a day before the conference officially begins, has a separate $380 registration fee. Registration information is available on the conference website. Space is limited, and only a few slots are still available.

About OptTek/OptForce
OptTek, the maker of OptForce, is a Boulder, Colo. based optimization software and services firm. From its inception in 1992, OptTek has become the leading provider of optimization software to simulation companies and employs state-of-the-art techniques based on many years of research in the area of optimization, in which OptTek’s founders are internationally recognized leaders. OptTek specializes in developing and customizing its software to enable solutions for business problems characterized by significant uncertainty and complexity. OptTek’s software is used by hundreds of firms including FORTUNE 500 companies for a variety of applications including portfolio optimization, business process management, data security, financial and strategic planning, logistics and transportation, and government. For more information, visit