and Next Concept HR Association (NCHRA) Combine to Expand HR Offerings

San Francisco, California and Jacksons Point, Ontario (PR WEB) and Next Concept HR Association (NCHRA) have combined to form a powerful membership-based organization centered around creating value and career development opportunities for HR professionals. 

This partnership will extend resources, education, career development, networking and compliance content in HR to 1.75 million HR professionals adding a specialized focus for members in California.  Collaboratively, and NCHRA will continue to provide HR events including the HR West Conference, the HR TechXpo conference, and regional HR meetups to grow attendance and offer broader content and sponsorship opportunities. 

“This is a really great move for all HR professionals involved and will accelerate’s mission of maximizing human potential and reaching HR professionals everywhere,” said Debbie McGrath, CEO of “We look forward to continually advancing the offerings, resources, and learnings available for our community and members, as we serve as the go-to source for all HR learning and development.”  Greg Morton, NCHRA CEO added, “recognizing’s alignment with our mission and values, our membership overwhelmingly voiced support of this transaction further recognizing the added value it brings to them, the HR professionals and members.”

According to’s HR Research Institute, 82% of employees view HR as non-strategic to their organization.  Collectively, and NCHRA will focus on helping HR professionals take their traditional administrative approach to become more strategic and provide more insightful value to their organization. 

“The strategic function in the human capital industry is playing a bigger and bigger role to the point that HR needs to streamline their manual processes and improve their efficiencies with the use of innovative technologies,” stated Debbie McGrath, CEO of “This will give HR departments time and funds to focus on other more strategic roles.”

By early 2020, NCHRA members and community members can expect to see their membership features expand significantly. is a leader in HR research powering the HR Research Institute which provides its members and HR community with the most relevant, applicable human capital insights available. The latest report, The DNA of Human Capital: Trends Report 2019, features twelve research-based “Traits”, each relating to a key strategic HR issue.


At, we are committed to creating inspired and informed workforces by maximizing human potential around the world. Over 1.75  million HR professionals rely on as the foremost, trusted industry resource for education, career development, networking and compliance. Offerings include the largest network of HR executives, leading-edge industry research from the HR Research Institute, 13 monthly HR themed epublications, innovative HR education including 250+ annual webcasts, the most comprehensive HR certification exam preparation program supporting SHRM and HRCI certification, as well as helpful HR tools and legal compliance updates. has the largest knowledge base of HR practices globally and offers unparalleled training and networking for HR professionals all over the world… 24/7… 365. Visit to maximize your HR potential.

Contact Information: 

Debbie McGrath, CEO 

Jenna Watson Gudgel

Next Concept HR Association (NCHRA)