HRmarketer Addresses Growing Global HR Marketing Needs with Opening of European Office

CAPITOLA, Calif., / July 24, 2012 — Responding to needs across the global human resources marketplace, marketing software and services firm has announced the opening of its new office in the United Kingdom. Rita Jackson, vice president and team leader of sales at HRmarketer, will spearhead the initiative.

This entrée into the overseas market represents a response to the innovative HR solutions coming out of Europe and the UK and of the desire of those suppliers to reach into the U.S. market. HRmarketer’s suite of marketing and social conversation analysis software, HR, already tracks global HR information and uniquely position the company to offer the marketing and PR support European suppliers need.

“Globalization in the HR marketplace has really taken off in the last several years,” said Mark Willaman, founder and president of HRmarketer. “We initially addressed this by expanding our software’s information databases to include global listings of conferences, media outlets, journalists, award and speaking opportunities — and with increased demand for our software and services, it makes perfect sense to establish a presence in the UK at this time.”

“This move represents a great opportunity to connect great products and services with new markets,” said Jackson. “With clients on both sides of the Atlantic, our new UK office will serve as a touchpoint for organizations wishing to cross the pond in either direction.”’s recently launched conversation analysis software, SocialEars®HR, has already assisted Jackson in finding HR influencers in the European marketplace and discovering the primary challenges of HR in the region. “Listening is an important first step in serving our clients. The European Union has a huge social media presence, and becoming part of those conversations will be exciting,” Jackson said.

For more information about HRmarketer’s European operations, please contact the company at or by visiting the company’s web site at

About and SocialEars HR Edition is marketing and public relations software for the human resources and B2B marketplace. The company’s latest cloud software, SocialEars HR Edition, takes a radically different approach to social media listening by focusing on conversation analysis. It does this by analyzing publicly available human resource conversations on Twitter, Facebook, LinkedIn, blogs and media outlets, as well as the content and news stories shared on these channels. This level of analysis reduces the social noise, helping companies listen to the right conversations so they can discover and engage with the influencers that matter to their business.

Media contact:

Jackie Jusko