HRmarketer Announces Record Revenue in 2010 and Celebrates Ten years of Business

CAPITOLA, Calif. / February 9, 2011 — Fisher Vista, LLC announced today that HRmarketer achieved record revenue growth in 2010, primarily due to the continued strong performance of its core software product,, and the growing demand for marketing and media relations services provided by its HRmarketer Services Group.

Used by more human resources suppliers than any other marketing or PR service, HRmarketer helps clients effectively plan, execute, manage and measure their marketing and public relations campaigns. The company’s HR marketing software includes information-rich databases, campaign management features and a news release distribution service that helps clients generate publicity, Web site traffic and improved search engine rankings

The HRmarketer Services Group provides clients with personal assistance and expert guidance on direct email marketing, direct email list rentals, search engine optimization (SEO), web site design, advertising and media relations.

“Despite the challenging economy, 2010 was a record year in terms of our revenue growth,” said Mark Willaman, founder and president of Fisher Vista, LLC, the owners of “In fact, the economy is part of the reason that our revenues and client base continue their strong growth. More than ever, HR suppliers need to find new ways to effectively reach their buyers and make themselves stand out in a crowded, competitive marketplace. They also have to make sure their marketing and media relations efforts keep pace with evolving technologies and best practices. And they somehow have to do all of this while holding down costs. That’s why they turn to HRmarketer. We help them achieve and manage their marketing and PR goals effectively and cost-effectively.”

Since its debut in 2002, nearly 1,000 HR suppliers have used HRmarketer, making it the most popular marketing and PR service specializing in human resources.

Enhancements Coming in 2011
Fisher Vista plans to make several significant enhancements to its software in 2011. These enhancements include:

– Increasing the power and reach of our news distribution service. Clients will be able to share news with the HR community more effectively, including posting their news to social media web sites such as Twitter, Facebook, LinkedIn and industry-related blogs at the click of a button.

– Upgrading the “Marketing Planner” feature of The upgrades will enable clients to better measure and track their marketing and media relations activities. This will help them identify the activities that have the most impact, success and bottom-line value.

– Launching mobile applications. One of HRmarketer’s goals has always been to help suppliers and HR professionals interface and work more effectively together. The company will launch the first of several planned mobile applications later this year.

“This is going to be an exciting year—not only for Fisher Vista and HRmarketer but for our clients as well,” said Willaman. “The powerful enhancements we’ve devised will make it easier than ever for our clients to plan, execute, manage and measure their marketing and media relations initiatives. Bottom line, we hope to make 2011 a year of growth for everyone.”

About is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare markets. The company has worked with nearly 1,000 human resource and healthcare providers, helping them generate publicity, website traffic, sales leads and improved SEO.


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.