Adds Enhanced B2B Cloud Tags to Softwares Information Databases

CAPITOLA, Calif. / July 12, 2011 —, the nation’s most popular marketing and media relations software specializing in human resources, has added B2B cloud tags to its information databases that will help users target HR professionals and other key B2B decision-makers.

The new tags include Buyer Tags, Market Segment Tags and Focus Area Tags. Each resource within’s databases—Media Outlets, Press Contacts, Conferences & Tradeshows, Analysts, Award Competitions, Associations, Buyer Guides and the upcoming Social Voices—will include tags from these categories. The tags enable companies that target HR departments and other key B2B decision-makers (such as IT, finance, operations and purchasing) to efficiently locate and segment relevant marketing and PR resources.

Cloud tags include:

MARKET SEGMENT BUYER TAGS: These represent a department or demographic group within an organization who are the primary audience for a specific resource such as a tradeshow. For example, a media outlet with a buyer tag of “HR” means the publication’s readership primarily consists of human resource professionals.

FOCUS AREA TAGS: Resources that focus on a specialized topic. For example, a journalist with the focus area tags Compensation, HR Technology or Performance Management is interested in news releases relevant to these topics.

“As we expand our information databases beyond HR to include hundreds of additional resources targeting IT, finance, operations and purchasing, these expanded tags help our customers quickly locate marketing and PR opportunities,” said Mark Willaman, founder and CEO of HRmarketer. “As a result, customers can create more targeted media lists, find niche exhibiting opportunities and locate other B2B resources more efficiently to reach other key decision makers in their marketing and PR campaigns.” helps companies plan, execute, manage and measure their marketing and media relations programs. Its unique platform offers clients access to information-rich databases, campaign management features, news release distribution and measurement tools. More than 1,000 companies have relied on since its debut in 2001, making it the nation’s most popular marketing and media relations service specializing in the Human Resources.

About is a product of Fisher Vista LLC, a marketing software and services firm focusing on the B2B marketplace. Since 2001, over 1,000 companies have used to market to human resources and other key B2B decision makers such as IT, Finance, Operations and Purchasing. software includes marketing and PR information databases, news distribution, campaign management and measurement & analytics services.

Media Contact:
Elrond Lawrence, media relations


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.