Adds New Collaboration Features to Enhance Clients Marketing and PR Initiatives

CAPITOLA, Calif. / May 19, 2011 — has added powerful new collaboration features to its highly popular online marketing platform—features that enable clients’ marketing and PR teams to share, transfer and manage information more effectively and with greater control regardless of their location.

These new features include:

• Improved List Sharing—Users now have the ability to create and share customized lists of key media outlets, press contacts, editorial calendars, conferences, speaking opportunities, award competitions and more. The real power of these lists lies in the fact that they remain linked to HRmarketer’s extensive databases, which gives users access to a wealth of data available at the click of a mouse. In addition, teammates can literally “share experience” with one another through these lists by adding personal notes, helpful background information, important reminders and other data that their colleagues can leverage.

• Easy List Conversion—For added convenience, users can quickly and easily convert Personal Lists (which are private and not accessible to others) into Group Lists, which can be viewed and edited by all other members of the account.

• Enhanced Campaign Management & Tracking—Multiple team members working on the same account can manage and track outreach activities (e.g., direct mail and email, advertising, webcasts, press releases, journalist pitches, event planning activities and more) from their various locations, schedule and conduct follow-up activities, and run detailed activity reports by outreach type and/or activity status.

“Our proprietary databases and marketing platform have always given clients the ability to quickly locate and centrally store information that is essential to successful marketing and media relations in the Human Resources and B2B marketplaces,” said Mark Willaman, founder and CEO of HRmarketer. “These latest collaboration enhancements dramatically improve the way our clients can put this information to use throughout their marketing and PR departments. We’ve even improved their ability to share critical information with outside marketing and PR agencies. Given the growing competitive pressures in the B2B space, collaborative tools like these are quickly becoming essential to our expanding client base.” helps companies plan, execute, manage and measure their marketing and public relations. Its unique platform offers clients access to information-rich databases, campaign management features, news release distribution and measurement tools and powerful analytics.

About is a product of Fisher Vista LLC, a marketing software and services firm focusing on the B2B marketplace. Since 2000, over 1,000 companies have used to market to human resources departments and other key B2B decision makers such as IT, Finance, Operations and Procurement. A hybrid of technology, industry expertise and service, features marketing and PR information databases, news distribution, campaign management and measurement & analytics services.

Media Contact
Elrond Lawrence
Fisher Vista, LLC


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.