Celebrates 10th Anniversary While Preparing Launch of New Platform and Social Media Technology

CAPITOLA, Calif. / September 15, 2011 —, a leading marketing software and services firm in the human resources and B2B marketplaces, will celebrate its 10th anniversary of business in October. The company is celebrating the milestone with a trivia contest and the bold launch of a new platform and groundbreaking social data analytics service.

This week HRmarketer launched an online trivia contest for those attending the 14th Annual HR Technology Conference and Exposition in Las Vegas, Nev. in October. All who answer questions will be entered into a prize drawing at the expo for two Apple iPad 2s. For more details and to enter, visit

Also during this year’s HR Tech Conference, will debut “SocialEars,” a groundbreaking data analytics service that captures and analyzes the tweets, blogs, and online conversations and news stories for thousands of HR and B2B journalists, analysts and others—using a proprietary algorithm to show which topics are trending and who is influencing those topics.

Social Ears is the culmination of a decade of change for HRmarketer and its parent company, Fisher Vista, LLC. Founded in a guest house in the Santa Cruz mountains in October 2001, the company was an early adapter of Software-as-a-Service (SaaS), hosting a vast array of media information databases that focused exclusively on the HR marketplace — publications, editorial calendars, trade shows, speaking opportunities, award competitions and more.

Since then the company has launched a marketing and media services division, print and online buyers guides, a popular online HR directory, lead referral products and their “Trends in HR Marketing” research series. software has undergone a series of expansions and upgrades as the B2B marketplace entered the “cloud era,” setting the stage for a dramatic redesign and overhaul to be revealed in late 2011.

“When we launched a decade ago, most B2B decision makers got their HR news and information from a few news portals and outside sources such as analysts and trade journalists who served as gatekeepers,” explained Mark Willaman, founder and president of Fisher Vista and “Today, these same people mostly get their news from the Internet. And they consume this news throughout the day via email, webinars, podcasts, blogs, and social media sites that we couldn’t have imagined a decade ago. It’s a never ending loop where everyone functions as a news source and few gatekeepers control what news we see.”

“These new technologies have changed the way people consume news and how businesses market their products, requiring us to completely transform our software,” Willaman added. “With our new platform launch in the fall, combined with ten years of B2B marketing expertise, we are positioned to enter 2012 as a true leader in marketing and PR software technology.”

About is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human resources and B2B markets. HRmarketer provides vendors with the tools and resources they need to manage and execute stellar marketing and PR strategies that increase visibility, grow business and provide ROI. HRmarketer’s suite of resources includes: full marketing and PR services, SaaS-based marketing software, rich informational databases and HR specific advertising channels. Since 2000, the company has worked with nearly 1,000 organizations, helping them generate publicity, website traffic, sales leads and improved SEO.

Media contact:
Elrond Lawrence,
VP media relations,


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.