"Cloud" Upgrade includes Marketing and Public Relations Measurement Tools and Enhanced Social Media Features

CAPITOLA, Calif., / January 21, 2010 — has added new features to help human resource vendors manage and measure their marketing and PR efforts. is the premier online marketing and public relations service for companies selling to human resource departments. Its latest release, called “cloud,” features two major enhancements: integration with Google Analytics allowing customers to have their Web site traffic metrics displayed on their HRmarketer dashboard, and a new Twitter feature embedded into HRmarketers social media press release distribution platform that sends an automatic Tweet about their release at the time of distribution.

The company also reorganized the user interface to group features around the service’s key benefits, helping HR vendors plan, execute and measure their marketing and public relations. A summary of these features includes:

– Plan/manage: Information databases including detailed profiles on media outlets, editorial calendars and opportunities, industry analysts, journalists, bloggers, advertising opportunities, speaking and award competitions, conferences and trade shows, buyer guides, associations and direct marketing lists.

– Execute: Press release distribution, direct marketing, content syndication, social media integration and more.

– Measure: Clipping services, keyword ranking tools and Web site metrics.

The next release, scheduled for mid-year, includes an upgrade to the service’s marketing planner. Companies will be able to track all their marketing and PR activities with comprehensive reporting tools that provide managers with a dashboard view of the costs and results of these activities.

“HR vendors who use HRmarketer’s tools will realize increased online visibility, Web site traffic, improved search engine rankings and more sales leads,” said Mark Willaman, founder of “We’ve developed and organized features around these key marketing activities and provided reporting tools to measure the results. HR vendors now have a central portal for their company’s marketing, public relations and SEO initiatives.”

These same features will be available on HRmarketer’s sister service, SeniorCareMarketer, used by companies who market products and services relating to the aging population and baby boomers.

About HRmarketer, a service of Fisher Vista LLC, is the no. 1 Internet marketing and media visibility service in the human resources industry. Since 2000, nearly 700 human resource suppliers have used to generate publicity, website traffic, sales leads and improved search engine rankings.

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.