CAPITOLA, Calif. / November 14, 2011 — HRmarketer.com has unveiled an expanded new marketing software platform that delivers expanded information databases, a sleek new look and revolutionary social media tools to identify and follow online HR, IT and other key B2B influencers who are shaping the industry.
The HRmarketer redesign is bold in both visual appeal and scope, arming customers with the tools to produce laser-focused marketing, social media and PR campaigns. Expanded information databases allow vendors to not only target HR media, but also those in IT, finance and niche B2B market segments ranging from retail to hospitality to healthcare.
A new “Social Voices” database — separate from existing journalist and analyst databases — profiles thought leaders in the human resources and B2B marketplace including HR and IT practitioners, vendors, consultants and others outside of the mainstream media that influence and drive industry trends.
Another enhancement is the new ShareHRNews site (www.sharehrnews.com) that allows HR vendors to create a company-branded rich media news page. Companies can easily promote new products, jobs, webinars, videos, white papers, promotions and anything else HR-related.
Other dynamic new features include:
– Twitter & Klout integration helps HRmarketer customers locate and determine the best industry influencers to target.
– Enhanced news distribution tools and new syndication partners ensure the broadest coverage in the HR marketplace.
– More than 20 pre-created media distribution lists are available to customers based on specialty focus.
The new platform sets the stage for the release of SocialEars®, HRmarketer’s groundbreaking social data analytics service which is currently in beta testing. SocialEars analyzes the tweets, blogs, and online conversations and news stories for thousands of HR and B2B journalists, analysts and other “social” voices to identify trending topics and the people driving those discussions. The proprietary algorithm-powered service will be available to HRmarketer customers by the end of 2011.
“Our new HRmarketer B2B platform is the most ambitious upgrade in our 10-year history,” said Mark Willaman, founder of HRmarketer.com. “Social media has changed the way people consume news and how businesses market their products, requiring us to completely transform our software. Combined with 10 years of B2B marketing expertise, the new platform launch positions us to enter 2012 as the true leader in HR marketing and PR software technology.”
The redesign is the latest milestone for the company, which was an early adapter of Software-as-a-Service (SaaS) in 2001. Since then, HRmarketer’s software has undergone a series of expansions and upgrades as the B2B marketplace entered the “cloud era,” culminating with the release of the new platform and of SocialEars®.
HRmarketer.com is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human resources and B2B markets. HRmarketer provides vendors with the tools and resources they need to manage and execute stellar marketing and PR strategies that increase visibility, grow business and provide ROI. HRmarketer’s suite of resources includes: full marketing and PR services, SaaS-based marketing software, rich informational databases and HR specific advertising channels. Since 2000, the company has worked with nearly 1,000 organizations, helping them generate publicity, website traffic, sales leads and improved SEO.
Media relations, HRmarketer.com