Expands To Help Clients Market to Departments Beyond HR

CAPITOLA, Calif. / June 15, 2011 —, the nation’s most popular marketing and media relations service specializing in Human Resources, today announced that it is expanding its marketing platform and information databases to help clients reach decision makers and purchasing influencers in functions beyond Human Resources. These functions include IT, Finance, Operations and Purchasing —all of which are increasingly instrumental in partnering with HR to make product selection and purchasing decisions.

Clients of will have access to the latest information on IT/Finance/Operations/ Purchasing -related media outlets, editorial calendars, press contacts, online influencers, conferences, and marketing opportunities. For added convenience, information in the newly expanded databases will be segmented by niche industries such as healthcare, government, retail, food services and hospitality, among others.

“More and more, HR departments are working in partnership with senior management and other internal functions to select products, services and vendors,” said Mark Willaman, founder and CEO of HRmarketer. “As a result, we’ve been helping our clients reach deeper into organizations to help HR broker decisions among management and key influencers in other departments. Basically, we’re aggregating all of the data that HR service providers need to reach their expanding audience of decision makers and promote their offerings more effectively.” helps companies plan, execute, manage and measure their marketing and media relations. Its unique platform offers clients access to information-rich databases, campaign management features, news release distribution and measurement tools.

About is a product of Fisher Vista LLC, a marketing software and services firm focusing on the B2B marketplace. Since 2000, over 1,000 companies have used to market to human resources departments and other key B2B decision makers such as IT, Finance, Operations and Purchasing. A hybrid of technology, industry expertise and service, features marketing and PR information databases, news distribution, campaign management and measurement & analytics services.

Media Contact
Elrond Lawrence
Fisher Vista, LLC


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.