Capitola, Calif. / July 26, 2011 — The applicant tracking marketplace is saturated — just ask myStaffingPro®, one of more than 100 vendors competing for HR professionals’ attention. A new case study examines how myStaffingPro is strengthening its brand and building awareness through a variety of marketing and public relations strategies—including search-optimized press releases, media relations, tradeshow participation and social media.
Finding the appropriate opportunities, executing a marketing plan and measuring the results can be an overwhelming challenge. Thanks to HRmarketer.com software, Julia Friemering, Marketing Director for myStaffingPro, manages all of these tasks. “The tools in HRmarketer allow us to research the most appropriate tradeshows, create and distribute Search Engine Optimized press releases, and connect with media contacts,” said Friemering.
One of myStaffingPro’s primary marketing goals is to distribute monthly search optimized press releases, as well as engage in media relations. “The greatest feature in HRmarketer is the ability to send Search Engine Optimized press releases to PR Web, as well as to targeted media lists,” explains Friemering. “Before publishing a release, HRmarketer provides a free press release review by one of their PR professionals. The review includes a thorough evaluation of the press release’s content, formatting and grammar. After the press release is published, HRmarketer then provides internet statistics and the press release pickups in Google and Yahoo.”
Measuring the effectiveness of marketing campaigns can be a time-consuming task, but myStaffingPro realizes time savings through their HRmarketer account. “With HRmarketer’s built-in tools, we can quickly track our press release statistics, analyze our SEO on the search engines and view our Google Analytics all in one convenient place,” adds Friemering. “This allows us to make informed decisions in an efficient manner.”
The full case study detailing myStaffingPro’s success with HRmarketer.com is available for download at: http://www.hrmarketer.com/home/download_case.htm.
myStaffingPro® applicant tracking system is the proprietary product of HR Services Inc. HR Services started in 1993 as a Human Resources Outsourcing firm that specialized in large scale hiring projects. After several years of manually screening applicants, HR Services researched the market for an automated prescreening system. When the market failed to provide a suitable solution, HR Services decided to create their own applicant tracking technology.
HRmarketer.com is a product of Fisher Vista LLC, a marketing software and services firm focusing on the B2B marketplace. Since 2001, over 1,000 companies have used HRmarketer.com to market to human resources departments and other key B2B decision makers such as IT, Finance, Operations and Purchasing. A hybrid of technology, industry expertise and service, HRmarketer.com features marketing and PR information databases, news distribution, campaign management and measurement & analytics services.
This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.