Introduces Centralized Media Relations Functionality to its Marketing and PR Software

Capitola, Calif. / June 25, 2010 — announced new functionality to its on-demand marketing and PR software that enables communications professionals to centrally manage, track and report on media and analyst outreach activities. is the most widely used online marketing and public relations service in the human resource industry. Currently, marketing and PR professionals can distribute press releases, send pitches and monitor editorial calendar inquiries directly from its media database, which profiles thousands of journalists, analysts and bloggers covering the HR, workforce and benefits markets.

Each profile includes the journalist’s preferred contact method, specific coverage areas, social networking accounts and an up-to-the-minute listing of their “Tweets.” Detailed editorial calendars are also shown for their related media outlets.

The new media and analyst relations feature allows customers to centrally track their outreach activities, including press releases sent to the respective contact, pitches and inquiries. For added functionality, customers can track follow-up activities with scheduled reminders that can be seamlessly added to the user’s personal Outlook, iCal or other third-party calendar software.

New collaboration features make it easy for multiple marketing team members to manage outreach activities in a single account and run detailed activity reports organized by type of outreach and the status of various activities. Additionally, by leveraging’s e-clipping service, companies can identify and track media placements and coverage for their business or client.

“Many of our public relations customers use several stand-alone applications for their media and analyst outreach, which can be cumbersome to manage,” said Elrond Lawrence, vice president of media relations for “This new functionality helps our customers to use as a centralized hub for their media relations campaigns.”

About is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare industries. has helped over 700 human resource and employee benefit service providers plan, manage, execute and measure their marketing and PR. The service includes information databases, news distribution, campaign management and measurement tools to help HR vendors get increased visibility, Web site traffic, sales leads and improved search engine rankings.

Media Contact:
Elrond Lawrence
e-mail protected from spam bots

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.