CAPITOLA, Calif. / December 6, 2011 – HRmarketer has again expanded its suite of social media marketing and PR tools with the release of ShareHRnews (www.sharehrnews.com), a new feature that allows HR vendors to create a branded social media news platform.
With ShareHRnews, companies can easily promote new products with an online media center that houses not only press announcements but also unlimited videos, images, white papers, company profiles, links and more. Instead of sending news via e-mails or news wires, PR and marketing professionals can easily package their own branded content into a single Web page.
Each ShareHRnews page also creates a company-specific tag cloud of topics within the respective company’s news releases;, when clicked, it displays all company press releases relating to the topic. Companies can also categorize their news releases; HR tag categories ranges from applicant tracking to workforce topics and spans the entire spectrum of HR-related topics, including employee engagement, talent management, HR technology, conferences, webinars, jobs and more.
Readers can also sign up for RSS news feeds for a particular company, HR category, or search for news by category or company name. The feature is available to HRmarketer software customers, although any B2B company can sign up for a free ShareHRnews account that includes a limited distribution.
“We are constantly being approached by organizations with requests for additional tools and resources to help supplement their mainstream learning programs,” said Bryn Meredith, Chief Operating Officer of Bluepoint Leadership Development (http://sharehrnews.com/bluepoint-leadership-development). “ShareHRNews helps us leverage our library of YouTube videos, which provide tips and advice regarding the challenges of leading in today’s complex organizations.”
“Rich media is exploding in popularity, as is the importance of online visibility,” explained Mark Willaman, CEO and founder of HRmarketer.com. “ShareHRnews adds tremendous marketing and PR value by allowing companies to not only share their news on social media networks but also share video clips, podcasts, social media links, graphics and animation.”
ShareHRnews is part of HRmarketer’s new B2B marketing software platform that delivers expanded information databases and revolutionary social media tools that identify and follow HR, IT and other key B2B influencers. The new platform also includes SocialEars®, HRmarketer’s groundbreaking social media analytics service, currently in beta testing. The service analyzes the tweets, blogs, and online conversations and news stories for thousands of HR and B2B media outlets, journalists, analysts and other “social” voices to identify trending topics and the people driving those discussions. The proprietary algorithm-powered service will be available to all HRmarketer software customers at the end of 2011.
HRmarketer.com is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human resources and B2B markets. HRmarketer provides vendors with the tools and resources they need to manage and execute stellar marketing and PR strategies that increase visibility, grow business and provide ROI. HRmarketer’s suite of resources includes: full marketing and PR services, SaaS-based marketing software, rich informational databases and HR specific advertising channels. Since 2000, the company has worked with nearly 1,000 organizations, helping them generate publicity, website traffic, sales leads and improved SEO.
Media relations, HRmarketer.com