Upgrades Help Vendors Build Industry-Specific Campaigns

CAPITOLA, Calif. / November 2, 2010 —, the most widely used online marketing and public relations software in the human resource industry, has introduced key enhancements to its information databases.’s databases include detailed profiles on media outlets, analysts, journalists, bloggers, advertising opportunities, speaking opportunities, award competitions, conferences & trade shows, buyer guides, direct marketing lists and more.

The new functionality applies industry channel “tags” to every profile across all information databases. This helps marketers quickly find relevant information for their niche marketing campaigns. For example, a human resource company targeting the “hourly” marketplace can select tags such as hourly, healthcare, retail, food services or hospitality to get an instant list of key media outlets, journalists and conferences in these industries. A user can then add selected resources to a list of favorites and create targeted media lists.

“These latest enhancements are a huge time saver to our customers, helping them locate information within minutes that would otherwise take days or weeks of research,” said Mark Willaman, founder and CEO of HRmarketer. “It also helps HR suppliers more easily create and manage niche industry marketing campaigns—something absolutely critical in the current business climate where the needs and financial strength of companies vary greatly across industries.”

Other upgrades include enhancements that make it easier for HR vendors to find and manage editorial calendar opportunities—just in time for the 2011 ed cal schedules. customers can now save editorial calendar searches and build instant media lists based on topics important to them.

In addition to the information databases which help suppliers plan their marketing and media relations campaigns, companies can use software to distribute press releases and measure their campaigns with e-clipping, keyword ranking and Web site metric tools.

About is a product of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its marketing and public relations services, the company has serviced nearly 1,000 human resource and employee companies helping them generate publicity, Web site traffic, sales leads and improved SEO.

Media Contact:
Elrond Lawrence
Fisher Vista, LLC


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.