Upgrades Its My Company News Media Monitoring Service

CAPITOLA, Calif. / November 10, 2010 —, the most widely used online marketing and public relations software in the human resource industry, has introduced key enhancements to its My Company News monitoring feature.

My Company News consolidates and summarizes content from thousands of online news sources, plus blogs and key Twitter contacts — allowing HR vendors to track their company’s media coverage and brand mentions online.

The improved platform filters out duplicate content and advertising/spam sites to deliver higher integrity information rivaling leading media clipping and monitoring services. customers also have access to a year’s worth of archives, allowing them to track their online coverage over time and better assess the effectiveness of their marketing and media relations outreach.

“My Company News is part of a broad suite of measurement tools on that helps HR vendors measure the effectiveness of their marketing and PR activities,” said Mark Willaman, founder and CEO of HRmarketer. “Most importantly to our customers, this powerful media monitoring service is available at no additional cost.”

One of three modules within’s Measurement Center, My Company News complements the SEO Center and My Website Traffic. Together, these three applications allow HR suppliers to track their visibility, organic search engine rankings and Web site traffic —key metrics of effective online marketing and PR.

In 2011, the company will upgrade to its “Marketing Planner” tool that will enable companies to produce comprehensive reports detailing the effectiveness of their marketing and PR investments.

About is a division of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its marketing and public relations services, the company has serviced nearly 1,000 human resource and employee benefit service providers, helping them generate publicity, Web site traffic, sales leads and improved SEO.

Media Contact:
Elrond Lawrence
Fisher Vista, LLC
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This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.