HRmarketer Issues New eBook: A B2B Marketing Allocation Guide

CAPITOLA, Calif., / March 1, 2011 — Good news for business-to-business companies that struggle to allocate their marketing budgets effectively: HRmarketer, the most widely used online marketing and public relations software in the human resource industry, has issued a new eBook, The Right Mix: A B2B Marketing Allocation Guide for 2011.

The complimentary eBook can be downloaded by visiting the HR Content Library (no registration required). It offers a tactic-by-tactic breakdown of modern allocation options—everything from print advertising to direct email marketing to social media (including Twitter, LinkedIn, Facebook and more).

The eBook also offers insights into the marketing and buying processes, the differences between B2B and B2C buyer behavior and the ideal mix of tactics for a variety of business types.

“We created this eBook to help educate marketers about the bonanza of marketing tactics available to them and how to allocate their budgets wisely,” said Mark Willaman, founder and CEO of HRmarketer. “Allocation used to be a fairly simple matter because there were fewer options. But with the explosion of social media and online marketing tools, allocation can be a pretty daunting task these days, especially for smaller and mid-sized companies. Our eBook shares the pros and cons of each tactic and helps organizations determine the right marketing mix for their business.”

To download the report visit:

About HRmarketer is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare markets. The company has worked with nearly 1,000 human resource and healthcare providers, helping them generate publicity, website traffic, sales leads and improved SEO.


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.