HRmarketer Rebrands its Services Group as fisher VISTA

CAPITOLA, Calif., Nov. 21, 2013–HRmarketer announced today that it is rebranding its highly successful Services Group as fisher VISTA, the agency for the HR marketplace. The rebranded agency will continue to specialize in assisting companies that market products and services to the highly competitive HR marketplace.

“This is an exciting time for our agency,” said Mark Willaman, HRmarketer’s founder and president. “We’ve strengthened our team, we’ve expanded our service offerings, and we’re serving one of the world’s most dynamic marketplaces–the HR marketplace. HR-related spending has been estimated at one trillion dollars worldwide. That spells huge potential for our agency and our clients.”

Adriana Saldaña Appointed COO
Willaman also announced that Adriana Saldaña has been appointed fisher VISTA’s chief operating officer, responsible for heading day-to-day operations and leading the agency’s creative team.

Saldaña has been an integral member of HRmarketer’s Services Group since its inception. She brings 15 years of marketing and public relations experience to her role and has served clients ranging from small startups to Fortune 500 companies, helping them build their brands through results-oriented marketing and media campaigns.

“I’m honored that Mark has given me such an amazing opportunity to lead the fisher VISTA team,” Saldaña said. “This is a group of marketing and media professionals who truly excel at serving the specific needs of companies that market to the HR community.”

Saldaña said the agency’s rebranding will not disrupt its current client relationships. “Our clients will continue to be served by a single account manager, their points of contact will remain unchanged, and they’ll continue to be served by their current creative teams.”

About fisher VISTA
For more than a decade, fisher VISTA has helped companies improve their visibility and brand recognition in the HR marketplace. Our team of skilled marketing and media relations professionals can assist you with the full range of agency services including strategy, marketing, social media marketing, brand messaging and media relations, Web design and more. And, thanks to our proprietary marketing software, we provide you with unparalleled data and real-time insights into the HR marketplace. The result–the support you need to increase leads and sales.

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