HRmarketer Teams With TotalPicture Radio to Expand News Syndication Network

CAPITOLA, Calif. / January 11, 2012 – HRmarketer ( has added another partner to its growing network of news syndication in the HR and B2B marketplace: TotalPicture Radio, a popular online broadcaster of career and leadership development podcasts.

Under the new partnership, all press announcements sent though HRmarketer’s platform will appear on the TotalPicture Radio website at The site receives over 6,000 daily page views by HR professionals and industry decision makers.

It’s the second news partnership in a matter of weeks for the marketing software and services firm and its growing B2B syndication network; additional deals will be announced in late January.

Founded in 2005, TotalPicture Radio ( spotlights companies and leaders who believe that competitive advantage derives largely from top talent. In-depth interviews with industry experts and thought leaders give a “total picture” of emerging trends that help professionals broaden their knowledge while advancing their careers.

“As a podcaster, I’m constantly looking for ways to drive traffic,” explained Peter Clayton, producer and host of TotalPicture Radio. “I love iTunes, but I love page views more. HRmarketer’s breaking news feed provides my listeners with a valuable resource for timely news in HR and recruiting, and motivates them to visit TotalPicture Radio on a daily basis.”

“Our fast-growing syndication network assures our clients that their press releases get unrivaled exposure to the HR marketplace,” said Mark Willaman, CEO and founder of “TotalPictureRadio is an influential media voice in the HR world, read daily by thousands of leadership professionals and industry decision makers, so our partnership is a natural step.”

Last month HRmarketer announced partnerships with the Interbiznet Bugler, as well as the debut of ShareHRnews ( – a rich media center that houses press announcements and unlimited videos, images, white papers, company profiles, links and more.

About is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human resources and B2B markets. HRmarketer provides vendors with the tools and resources they need to manage and execute stellar marketing and PR strategies that increase visibility, grow business and provide ROI.  HRmarketer’s suite of resources includes: full marketing and PR services, SaaS-based marketing software, rich informational databases and HR specific advertising channels. Since 2000, the company has worked with nearly 1,000 organizations, helping them generate publicity, website traffic, sales leads and improved SEO.

About TotalPicture Radio
Hosted by Peter Clayton, one of the HR industry’s most influential sources of information on Leadership and Management, TotalPicture Radio has been called “the definitive source for in-depth interviews with the movers and shakers in HR,” by TotalPicture Radio podcasts can be downloaded from the company’s website, iTunes and other sources.

Media Contact:
Elrond Lawrence,
Media Relations,