Aptos, CA – June 26, 2018 – HRmarketer, a marketing and employee advocacy platform for the human resources and recruiting industry, today announced that its Advocacy software has been selected by Talent Board to assist the nonprofit in its mission of promoting quality candidate experiences worldwide. Talent Board joins a growing list of companies using HRmarketer’s Advocacy software to support their brand development and marketing initiatives.
“Talent Board is very excited to launch this innovative software,” said Kevin W. Grossman, President of Talent Board’s Global Programs. “It will enable our internal team and volunteers to more easily share blog posts, articles, videos, podcasts and other content that furthers our mission of elevating and promoting a quality candidate experience.”
“Advocacy is all about building support and engagement,” said Mark Willaman, founder and President of HRmarketer. “Our software enables organizations to build greater support and engagement for their brands by leveraging the power and reach of their employees and external advocates. We’re delighted to be assisting such a highly respected organization as Talent Board with its advocacy initiatives.”
In the digital ecosystem, employees are authentic and influential sources of information, Willaman noted. “In fact, research shows that people believe what employees say about their companies far more readily than they believe ‘official’ company sources. That’s what makes advocacy initiatives so effective, especially in the business-to-business world. HRmarkete Advocacy makes it easy for companies to leverage the power of their internal and external brand advocates.”
The benefits of HRmarketer’s Advocacy software include:
– Brand Awareness at Scale: Whether a company has 10 or 10,000 employees, each one of those employees can help grow visibility and interest in the organization and the issues and causes that are important to it. Advocacy software helps companies reach their employees’ networks–networks that they’re not reaching through traditional brand channels.
– Greater Engagement: Content shared by employees receives eight times more engagement than content shared by brand channels.
– Higher Earned Media Value: The reach companies achieve through advocacy is pennies on the dollar compared to what they would spend on advertising to get similar reach.
HRmarketer is a provider of marketing and advocacy software that helps employers and HR and recruiting service providers increase the engagement with their key messages and the visibility of their brands. Its suite of products for achieving these business outcomes include Advocacy, a platform for leveraging employees and brand supporters in social media efforts; Insight, social media, influencer marketing and industry intelligence software; and Research, listings of marketing resources and opportunities in the HR marketplace.
About Talent Board
Talent Board is a non-profit organization focused on the elevation and promotion of a quality candidate experience. The organization, Candidate Experience (CandE) Awards program and its sponsors are dedicated to recognizing the candidate experience offered by companies throughout the entire recruitment cycle and to forever changing the manner in which job candidates are treated. The CandE Awards also serve as a benchmarking program to raise awareness of the benefits of a positive candidate experience and highlight the processes, methodologies and technology that can enhance the recruiting experience as demonstrated by the winning organizations. More information can be accessed at http://www.thetalentboard.org.