For Immediate Release

HRO Today Releases Annual Cost of Bad Reputation Report for 2017
Emphasizes impacts of reputation on talent acquisition

Philadelphia, PA – November 6, 2017 – SharedXpertise, publisher of HRO Today, has announced the release of their annual Cost of a Bad Reputation Report for 2017 in conjunction with Cielo, the world’s leading strategic Recruitment Process Outsourcing (RPO) partner.

Within this report, companies are presented with findings related to the impacts of an organization’s reputation on talent acquisition. Respondent demographics are used to reveal important trends among diverse groups as they relate to their willingness to work for a company with a bad reputation.

In addition, exclusive data is provided on the impact of an organization’s reputation on candidates accepting job offers, how quickly employees will look for a new job in light of a scandal, and which behaviors create the most harm to culture and to overarching recruiting efforts.

“Less than three-quarters of those under 35 years of age would be willing to accept a job offer from a company with a bad reputation, but 91-percent would take a job from an organization with a good reputation,” said Larry Basinait, vice president of market research at SharedXpertise. “Further, as candidate age increases, proportionately fewer would be willing to work for a company with a bad reputation. So, age does play a factor in our findings, and overall, candidates of all ages are considering an organization’s reputation before accepting job offers.”

“In our experience, and as bolstered by SharedXpertise’s research, company reputation is a key factor in recruiting and retaining the best talent,” said Sue Marks, founder and CEO of Cielo. “Workers across all age groups are less likely to leave organizations with good reputations, but if they do, it is to join an organization of equal or better reputation.”

The full report is available for download by clicking here. For more information about SharedXpertise, visit or contact Publisher Bill MacRae, at

About HRO Today and HRO Today Global
HRO Today and HRO Today Global are the properties of SharedXpertise Media and offer the broadest and deepest reach available anywhere into the HR industry. Our magazines, web portals, research, e-newsletters, events and social networks reach over 180,000 senior-level HR decision-makers with rich, objective, game-changing content. Our No. 1 strength is our reach. HR leaders rely heavily on the HRO Today Baker’s Dozen rankings across six different categories when selecting an HR service provider.

About Cielo
Cielo is the world’s leading strategic Recruitment Process Outsourcing (RPO) partner. Under its WE BECOME YOU(TM) philosophy, Cielo’s dedicated recruitment teams primarily serve clients in the financial and business services, consumer brands, technology and media, engineering, life sciences and healthcare industries. Cielo’s global presence includes 2,000 employees, serving 143 clients across 91 countries in 33 languages. Cielo knows talent is rising – and with it, an organization’s opportunity to rise above. For more information, visit

Media Contact:
Bill MacRae

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