Human Resources Doing it Online

Bodega Bay, Calif. /December 17, 2009 – Want to be influential in the online HR Community? Here’s a look at how the top 25 Online Influencers in Human Resources do it:

– Over half of the people on the list have more than one blog.
– Only 20% actually work in an HR job.
– 40% work in and around the recruiting industry.
– 55% dispense some form of career advice as a part of their work.
– 96% have a Facebook account.
– 72% are on Twitter.
– 92% use LinkedIn.

In the first study of its kind, and Traackr partnered to define the 25 most influential members of the online HR community. Using Traackr’s proprietary algorithm, the study surveyed online activity in the Human Resources area.

The survey measured:

– Reach (size of each person’s audience online)
– Resonance (a measure of inbound links and references)
– Relevance (mapping against a cloud of keywords)

The Top 25 HR Digital Influencers list is now live and can be found online at as a part of the launch of The bimonthly online magazine will focus on the people, technology, ideas and careers of senior leaders in Human Resources and human capital.

“It should be noted that social media is full of early adopters,” said John Sumser, CEO and Founder of “The community of early adopters is really distinct from mainstream culture. As the rest of the world gets the hang of the new communications tools, the list will change rapidly.”

About provides valuable market insight into the complex world of Human Resources, offering original research and commentary on a range of HR topics. The company is located in Bodega Bay, CA. is a property of Two Color Hat that provides product analysis, market segmentation, positioning, strategy and branding guidance for the Recruiting Industry and Human Resources Field.

About Tracckr

Traackr is a Boston-based technology firm specializing in the measurement of online influence. The company offers key insight into the word-of-mouth communications channels in tightly defined niches.


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.