San Francisco & Toronto, August 30, 2011: I Love Rewards, the leader in employee rewards and recognition solutions, announces strategies for building a positive employer brand. According to a recent CareerBuilder survey, most job seekers consider a company’s reputation more important than salary when looking for a job.

“In today’s workforce, a positive employer brand is an essential and powerful recruiting tool,” said Razor Suleman, CEO and founder of I Love Rewards. “To attract top talent, employers need to create a transparent culture of recognition and engagement and promote it through social networks and word of mouth.”

CareerBuilder’s recent survey found that 50% of job seekers would be willing to accept a job for 15% less than their lowest acceptable salary if offered a job at a company whose brand they admired. They looked to press coverage, word of mouth, online reviews and experience during the hiring process to assess employer brand. They reported that they would thoroughly research a company’s brand and reputation before submitting an application.

“The findings are a testament to the competitive recruiting power of an employment brand that conveys a desirable work culture, stability and growth prospect,” wrote Brent Ramussen, president of CareerBuilder North America.

In I Love Rewards’ Class of 2011 study, 88% of graduating students said they planned on applying directly to the company they want to work for. I Love Rewards helps companies to create a culture of engagement and build the company brand through Social Recognition™. Internally, employees benefit from timely feedback and meaningful rewards and are prompted to share positive experiences with their networks, via Facebook, LinkedIn, Twitter and email. Happy, loyal employees drive referrals both through social media and word of mouth.

The I Love Rewards platform enables managers to give specific, timely recognition to employees through a fully customized web-based program with all-inclusive features including 360 degree recognition, Social Recognition, customer feedback modules, on-demand reporting and analytics, dashboards, newsfeed, leader boards, program launch training, monthly releases, and marketing communication materials. The interactive platform provides performance-based recognition and rewards in the form of points that can be redeemed for meaningful rewards including Apple electronics, Visa Reward Cards, and Expedia travel.

About I Love Rewards:

I Love Rewards is an employee recognition solution that helps companies recognize brilliant performance and empowers employees to choose their own rewards. Unlike traditional service award programs, I Love Rewards creates authentic moments of recognition that resonate with workers of every generation. I Love Rewards’ clients include 3M, Eli Lilly, Marriott, ConAgra Foods and Health Now. On the web at

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.