Keller, Texas — September 6, 2012 – Monarch Sales Advisors and viaPeople, Inc. announce the launch of My Virtual Coach, a new software solution designed to provide sales leaders with critical, real-time talent information on the field sales force. My Virtual Coach software automates the field sales ride along – the most effective sales performance development processes used by sales leaders.

While spending a day in the field with a sales representative, the sales leader can observe the sales rep’s skills and product knowledge in action during live sales calls. At the end of the field ride, the sales leader documents the feedback, coaching notes, and developmental action plan using My Virtual Coach. The sales representative now has a clearly documented action plan for ongoing measurement and monitoring. Sales leaders can aggregate data across all sales representatives. For the first time, sales leaders can identify trends and quickly take action to increase performance.

According to Jay DeLuca, a Managing Partner of Monarch Sales Advisors, LLC., “One of the greatest challenges sales leaders experience is keeping up with what is happening in the field. In many cases, territories have been expanded causing infrequent and inconsistent coaching.” Dr. Joe Deangelis, a Managing Partner of Monarch Sales Advisors, LLC. states, “These events are rarely recorded in an actionable format. Senior leadership has little visibility to the effectiveness of their sales manager’s ability to develop superior sales talent, analyze valuable trends, and identify challenges or opportunities on an enterprise level. My Virtual Coach software will fix this issue for sales leaders.”

Leah Groehler, Ph.D., Vice President of Consulting Services for viaPeople, Inc., went on to say, “The key to increasing the effectiveness of the sales force is providing the leadership with data that they can act upon — immediately and strategically. Post-sales call coaching data can be entered on a mobile device which allows the leadership team to instantly identify trends across regions.” With this new information sales leaders can quickly revise sales training and communications to refocus their sales teams with to close more business and increase revenue.

My Virtual Coach is the ideal tool for sales leaders in any industry that seek to gain competitive advantage through increased accountability and performance. To date there is no other sales performance software available that manages sales development at this level. Click here to learn more about My Virtual Coach.

Company Info:

Monarch Sales Advisors, LLC is a global consulting and advisory firm with over 50 years of combined experience. Our team helps clients grow their businesses through strategy development, business transformation services, strategic marketing and talent development. Learn more about our business at

viaPeople, Inc. was founded by a group of business executives, industrial psychologists, and technologists that have combined their experience and expertise to offer breakthrough solutions in human capital management. viaPeople combines the best practices of Industrial Organizational psychology with performance and talent management software, focusing on end user adoption through intuitive design and ease of use. At the same time, they offer the client a robust monitoring and sophisticated tracking tool to deliver comprehensive workforce metrics. Learn more about our business at

Contact Info:

Jay DeLuca, Monarch Sales Advisors, LLC., ph: (817)894-5662, email:

Leah Groehler, ViaPeople, Inc., ph: (919)622-7253, email: