Increasing Competitiveness with Behavioral Strategy White Paper Issued by Perth Leadership Institute

(Gainesville, Florida, September 13, 2011) Competitiveness is a behavioral phenomenon and without the right behaviors in a company, no amount of great products or services are going to guarantee that a company is going to win in its market, according to a new White Paper from the Perth Leadership Institute. This approach is a natural consequence of new findings in behavioral economics and finance which offers powerful new insights to companies, leaders, executives and analysts in how to become the leader in their markets.

The Perth Leadership Institute, the industry thought leader in business acumen assessment and development programs, today announced that it has released its White Paper on the behavioral attributes of leaders and companies that vault to the top of their industry — or who fall to the bottom. This approach is based on ten years of field work and research by the Perth Leadership Institute. It links its approach to the issue of cognitive biases in leaders and teams which lead otherwise great companies and teams to lose their competitive strength.

The White Paper bases its findings on its new approach to business leadership which assesses the behavioral propensity to create capital and links these results with financial outcomes. These can be used to predict competitive outcomes in an industry and to reveal which of the companies in the market will do well or badly competitively using this new behavioral approach. It shows how these findings can be used to improve a company’s competitiveness and how to counter competitive moves by other companies in the industry.

According to Dr. E. Ted Prince, Founder and CEO of the Institute, “The traditional approach to competitiveness has been to see it being driven by the conventional factors of product or service, capital and marketing. Our approach shows that these are merely symptoms of the behaviors of the leadership team. This approach fills a significant gap in traditional leadership, management and financial education. I believe that this approach is transformational both for individuals and companies”

The Perth Leadership Institute has developed innovative approaches to leadership styles and financial impacts based on its research into business acumen. These form part of its business acumen assessment and development programs for managers and executives. It has developed business acumen assessment instruments, such as the Financial Outcome Assessment®, used by executives and managers to increase their financial and valuation impact.

The Perth Leadership Institute was founded in 2002 in Gainesville, Florida, by Dr. E. Ted Prince to carry out research into the linkages between behavior and company financial outcomes. Its programs are targeted at executives and managers and are used for leadership and executive development, talent management and to improve individual and team financial performance at the middle and senior levels of organizations.

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