Interaction Associates Names Lori Perlstadt Chief Sales Officer

San Francisco, CA. May 30, 2012 – Lori Perlstadt has been named Chief Sales Officer of Interaction Associates (IA), a 43-year leadership development innovator that helps organizations drive business success by building high-involvement cultures. Perlstadt brings fifteen years of successful experience in building, leading and motivating high performance sales teams that consistently broke company records for growth, diversification and revenue.

“Lori is a perfect addition to the Interaction Associates team,” said Linda Stewart, President and CEO of Interaction Associates. “Adding a senior sales leader with Lori’s track record for increasing market share, corporate profitability and revenue growth significantly bolsters our leadership team as we enter the next growth phase at Interaction Associates. Lori has exactly the kind of client-focused and partnership-oriented approach to business development and sales that will help ensure IA’s leadership solutions drive strong business results for our clients.”

As Chief Sales Officer at IA, Perlstadt will play a pivotal role in accelerating IA’s global growth strategy and execution. She joins the firm’s Strategic Leadership Team, working in partnership with the CEO and financial, consulting, marketing, and operations leaders.

Perlstadt has more than two decades of experience in sales, business development, and marketing in a variety of industries. Perlstadt formerly served in a variety of senior executive roles for M Squared Consulting, Inc., in San Francisco, where she led sales, helped the firm grow revenues twentyfold, managed P&L, and put in place extraordinary talent management strategies that established M Squared’s reputation as the premier provider of top tier independent consultants. She has also held senior Marketing and Business Development positions at Pacific Telesis, Inc., Royal Robbins, and E&J Gallo.

Perlstadt holds an MBA from Harvard Graduate School of Business Administration, and a BA from Goucher College. She has director positions on the boards of the Nepalese Youth Foundation and Congregation Beth El.

Interaction Associates (IA) is a 40-year innovator of advanced methods for developing leaders in global companies. The firm helps organizations build high-involvement cultures and achieve excellence in a new measure of ROI — Return on Involvement — where employees go “beyond engagement” to share responsibility for business results. IA develops leaders at all levels through its consulting, learning and coaching services, with a focus on building leaders’ proficiency in collaboration, strategic thinking, and self awareness. IA was named one of Training Industry’s top 20 Training Companies 2012. The firm has locations in Atlanta, Boston, Chicago, Dallas, Denver, Houston, and San Francisco. For more info: