Journal Article Shows SOCIAL STYLE to be Most Effective Behavioral Model

Highlands Ranch, Colo. — November 9, 2010 — The TRACOM Group’s SOCIAL STYLE™ model came out on top in a research-based journal article comparing the three leading behavioral models.

The study, appearing in the November issue of the Journal of Psychological Issues in Organizational Culture, compared SOCIAL STYLE to the other two leading interpersonal style assessments, DiSC and the Myers-Briggs Type Indicator (MBTI). The facilitators found that participants in the Social Style training scored significantly higher in terms of learning the model and in terms of accurately analyzing and responding to the interpersonal behaviors of others.

SOCIAL STYLE is the world’s best-known model for improving interpersonal skills to create more effective working environments. TRACOM offers a variety of products, in a variety of formats, centered on the SOCIAL STYLE model and Versatility — the ability to adjust one’s behavior in any situation to gain coworkers’ support and maximize productivity.

U.S. organizations spend almost $110 billion on employee learning and development annually, and about 60 percent of these programs include an interpersonal skills assessment. However, there has never been a study that compares the effectiveness of the top three interpersonal skills models, which account for 86 percent of all such training.

Researchers found that participants who learned the SOCIAL STYLE model scored significantly higher in learning the model (80 percent) than did participants in the DiSC training (67 percent) or MBTI training (60 percent). Additionally, when shown a video and asked to identify the behavioral styles of the characters, SOCIAL STYLE trainees could identify more characters correctly (on average 2.8 of 5) than could either participants in the DiSC (1.9) or MBTI (.74) programs. Participants in the Social Style program also responded more accurately than participants in the other two programs when asked about how they would work with other characters in the video in light of the characters’ style.

“A whole body of research proves that interpersonal skills strongly predict business and professional success,” said David Collins, TRACOM’s vice president. “SOCIAL STYLE has a 50-year track record of helping workers at all levels understand and work better with others, and this study provides welcome validation.”

About The TRACOM Group
For 50 years, The TRACOM Group has helped individuals and organizations improve workplace performance by building interpersonal skills, improving teamwork and developing leaders. TRACOM offers measurement-based learning models, courses, surveys, assessment tools and consulting services. Much of TRACOM’s work is based on the Social Style Model™, a proven model for effective leadership performance, work and personal relationships.

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Heath Davis Havlick
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