Juice Inc. Offers Affordable Solution to End Nurse-to-Nurse Hostility

GUELPH, Ontario — September 7, 2011 — In an effort to continue educating the health care industry on ending nurse-to-nurse hostility, Juice Inc. now offers its popular DVD series on this topic as an affordable CD set for nurses.

Nurse bullying, or “lateral violence,” continues as a widespread problem across North America. In Canada, 44 percent of female nurses and 50 percent of male nurses report being exposed to hostility or conflict from coworkers. In the United States, an estimated 60 percent of newly registered nurses leave their first job within just six months after experiencing some form of lateral violence.

No wonder, then, that 25 percent of nurses quit the profession within the first two years. Juice partnered with registered nurse and national speaker, Kathleen Bartholomew, to combat this negative trend by offering insight and training on bullying in the nursing profession.

“Tolerating lateral violence helps to entrench it in the workplace — and that makes the environment unsafe for nurses and patients alike,” said Bartholomew. “We want nurses to know that this kind of behavior is not okay and to provide them with concrete tools to overcome it and help create a healthy work environment.”

In ” Ending Nurse-to-Nurse Hostility: Raising Awareness” Brady Wilson, communications expert and co-founder of Juice, sets the stage with how to create and sustain a healthy work environment. Bartholomew discusses what nurse-to-nurse hostility looks like and shares stories from the front line. She explains why healthcare workers experience uncaring behavior from their peers, and how to build a culture of healthy relationships.

In “Ending Nurse-to-Nurse Hostility: Powerful Conversations” Wilson goes into more depth to demonstrate and teach an effective model to engage in more powerful, productive conversations. Wilson and Bartholomew actively model eight different scenarios with opportunities to practice using the powerful conversation methodology.

The CDs are available individually or as a set. Those who purchase one CD receive a discount of 30 percent on the second CD, an additional indication of Juice’s commitment to make their material available to as many nurses as possible.

“Nurse-to-nurse hostility can drive people from their chosen profession, dashing dreams and furthering the nursing shortage,” said Wilson, “but it doesn’t have to continue this way. We created these CDs as a cost-effective way for more nurses to experience and access our resources so that they can become part of the solution.”

More information on the “Ending Nurse-to-Nurse Hostility” is available at http://www.juiceinc.com/programs/show/juice-healthcare-series-ending-nurse-to-nurse-hostility.

About Juice
Juice Inc. delivers training and development services to increase employee engagement and productivity. Juice works with companies that want to build a productive culture and understand that interactions between people are major drivers of organizational success. Juice’s conversation-enhancing methodology delivers a process for improving the human experience in the workplace, while driving employee performance and business results. For additional information, visit www.juiceinc.com.


Lara Hall
Juice Inc.

Adriana Saldana

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.