JWT INSIDE Announces Killer New App: Job Blaster

New York, NY—September 30, 2010— JWT INSIDE, an industry leader in talent acquisition, employee engagement and employer branding, announces new product offering Job Blaster, a unique and flexible tool that makes job distribution and content delivery easy, with the ability to customize the process and ensure careers site optimization.

JWT INSIDE found many of their clients reporting the same challenge; they were looking to improve the quality of their applicants. And with the new tech-savvy generation entering the workforce, there has been a shift toward job search through social media and search engines — presenting candidates with more ways than ever to find jobs.

Job Blaster streamlines the job distribution function beyond just job boards; delivering targeted job information to each candidate and driving more engaged candidates into the ATS, increasing applicant and conversion rates.

“The recruiting world was eager for a solution to create a more qualified community of candidates,” said Doug Shonrock, Director of Technology Products, JWT INSIDE. “We developed Job Blaster to do just that; all the while fully integrating with the careers site, reducing dependency on job boards and improving distribution to social media platforms. And we had a great client in NewYork-Presbyterian who gave us the opportunity to launch this tool in combination with their innovative and award-winning careers site.”

NewYork-Presbyterian partnered with JWT INSIDE to develop this best-in-class careers site, to inspire, inform and support candidates throughout the discovery and application process. The integration of Job Blaster made it possible to personalize the search process, engaging candidates and building lasting relationships. Proof of best-in-class, the site was awarded Best in Industry for Employment in the 2010 WebAwards. The client is thrilled. “JWT INSIDE’s vision, creativity and passion made our amazing site possible. NewYork-Presbyterian is very excited to receive the WebAward recognition,” said Kiersten Kanaley, Corporate Manager, Talent Acquisition, NewYork-Presbyterian.

Tailored to NewYork-Presbyterian’s industry and organization, JWT INSIDE customized the tool to normalize specialty and location nomenclature to align with the rest of their careers site and honed in on the nuances of NewYork-Presbyterian job categories.

“Thanks to the close collaboration between NewYork-Presbyterian Hospital and JWT INSIDE, we continue our mission of putting patients first by attracting and selecting the best talent to care for our patients and their families,” said G. Thomas Ferguson, Senior Vice President and Chief Human Resources Officer, NewYork-Presbyterian.

JWT INSIDE is an employee communications and marketing agency helping organizations advance employee engagement through comprehensive advertising, marketing and employee communications services. Measurement tools, consulting resources and strategic approaches are employed to put the right people in the right jobs and keep the workforce engaged. The agency has 10 locations across North America. It is a subsidiary of JWT, the largest advertising agency in the United States and one of the largest full-service networks in the world. Its parent company is WPP (NASDAQ:WPPGY).

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.