Kelly Services® Recognized for Best Use of Facebook

TROY, Mich. (April 30, 2012) — Global staffing solutions provider Kelly Services (NASDAQ: KELYA, KELYB) has been recognized by Staffing Industry Analysts (SIA) for the “Best Use of Facebook.”

The findings are part of the recent research conducted by Scanlon.Louis in partnership with SIA to identify best practices in social media in the staffing ecosystem. Nominations for this best practices program came directly to Staffing Industry Analysts via a dedicated online submission form. The nominations were reviewed along a variety of criteria, including strategy, creativity, impact on the business and measurable success.

The complete findings can be found in the May issue of Staffing Industry Review.

Kelly Services’ Facebook page was acknowledged for the following:

Identifying the top five social networks, in each region, that influence customers, then using these spots as listening posts.

Extending the relationships Kelly has with customers in the U.S., especially in terms of recruiting talent.

Engaging followers in conversations and working to build advocates and referrers to enhance local one-to-one relationships.

Featuring hard-to-fill jobs on the “Hot Jobs” page.

Kelly’s Facebook page has more than 17,000 “likes.” In addition, followers often turn into advocates, positively impacting Kelly’s recruiting efforts. Visit

About Staffing Industry Analysts

Staffing Industry Analysts is the global advisor on contingent work. Known for its independent and objective insights, the company’s proprietary research, award winning content, data, support tools, publications, and executive conferences provide a competitive edge to decision-makers who supply and buy temporary staffing. In addition to temporary staffing, Staffing Industry Analysts also covers these related staffing service sectors: third-party placement, outplacement, and staff leasing (PEOs). Founded in 1989, acquired by Crain Communications Inc. in 2008, the company is headquartered in Mountain View, California, with offices in London, England.

About Kelly Services

Kelly Services, Inc. is a leader in providing workforce solutions. Kelly® offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temporary-to-hire and direct-hire basis. Serving clients around the globe, Kelly provides employment to more than 550,000 employees annually. Revenue in 2011 was $5.6 billion. Visit and connect with us on Facebook, LinkedIn, and Twitter. Download The Talent Project, a free iPad app by Kelly Services.

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Media Contact:

Jane Stehney
Kelly Services, Inc.