Chestnut Hill, MA, October 25, 2011 — Management Mentors, a company dedicated to designing and implementing world-class business mentoring programs for companies, nonprofits, and universities, announced the release of its new business mentoring eBook today.

Titled Mentoring: A Business Strategy That Works, the eBook is available for e-readers, such as Kindle and Nook, and is available for only $2.99. It’s geared towards people who are part of organizations that may be considering a formal mentoring program for the first time.

The decision to make content available as an eBook was a simple one, according to Rene Petrin, the president and founder of Management Mentors and the book’s author. “Given the recent explosion in digital media, it made sense to release this short primer as an eBook,” Petrin said. “This way, people can read it on the go on their phones, their Kindle or Nook, and even their iPad.” The eBook is forthcoming in Apple’s iBookstore.

The eBook covers important mentoring basics, like the difference between mentoring and coaching; identifies the different types of mentoring models to consider; and discusses the many benefits of business mentoring.

Based on Petrin’s deep expertise in the mentoring field and his twenty-plus years “in the trenches” of designing and implementing world-class mentoring programs, Mentoring: A Business Strategy That Works will serve as a go-to reference while a company considers implementing a corporate mentoring program.

About Management Mentors
Since 1989, Management Mentors has been designing and implementing world-class corporate mentoring programs and helping companies attract and retain high potential employees. Based outside of Boston, Mass., Management Mentors’ corporate mentoring programs develop future leaders and create a more diverse workforce by removing the barriers to equal opportunity. Current and past clients include FedEx, Enterprise Rent-A-Car, Unilever, U.S. Fish & Wildlife, Local Initiatives Support Corporation (LISC); City of Tallahassee; and Bombardier, Inc., Quaker Oats, Schering Plough, TJX Corporation, and Sony Music Corporation. Visit to learn more.

Robyn Bradley
Precision Marketing Group
508-969-9581 x707

Rene Petrin
Management Mentors


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