The Employer Branding Conference and The Annual Universum Awards ceremony, which takes place May 10th & 11th at The New York Times Building in New York City, will offer the first-ever CEO Panel on Employer Branding.

(March 21, 2012  New York, NY) “Decisions made by CEOs affect people, communities, and the economy,” says Phillip Wren, Vice President at Chief Executive Group. “The importance of finding and keeping the right employees is paramount for success. Chief Executive Magazine speaks directly to CEOs to offer insights to help their peers and enhance their effectiveness across the company. This CEO panel will address the needs as seen from the top.”

The CEO panel discussion, which takes place on May 10th, from 1:15 p.m. to 2:00 p.m., will feature Doug Tough, Chairman and CEO of IFF (International Flavors & Fragrances), Faooq Kathwari, CEO of Ethan Allen, and Tom Harrison, Chairman and former President and CEO of the DAS unit of Omnicom.

“Employer Branding must be top of mind of every ambitious CEO in our emerging talent economy,” says Petter Nylander, CEO Of Universum, which is hosting the event. “The future winners in any industry will be dependent on the quality, creativity and passion of its people and talent. The ability to attract talent is becoming THE key differentiator for companies, organizations and even nations.”

For more information about the CEO Panel visit:

The Employer Branding Conference, an annual event where extraordinary employer and employee brand experts, HR and career professionals come together for learning, peer interaction, and inspirational seminars, begins at 11:00 a.m. on May 10th and features Jenny DeVaughn, Manager Social Media at Waste Management, Dan Black, Americas Director Campus Recruiting at Ernst & Young, Brian Rolfes, Partner, Director of Global Recruiting at McKinsey & Co. and Victoria Berger-Ross, Senior Vice President, Global Human Resources at Tiffany & Co., among others. Presentation topics include best practices for social media, employer branding, and employee engagement.

This year, the conference will extend to a day-and-a-half event, with Recruiting Trends hosting the second day’s post-conference workshop, titled “Leveraging Social Media for Talent Engagement While Promoting Your Employment Brand.” The workshop takes place from 8:00 a.m. to 12:00 p.m. on May 11th and features brand expert, Kimberly Nassau, VP of Talent Acquisition and Staffing, The Madison Square Garden Company, social media employment brand experts Carmen Hudson, Sourcing and Social Media Strategy, Recruiting Toolbox and Jennifer McClure, President, Unbridled Talent who will provide an in-depth look at some of today’s best sourcing and recruiting techniques and share the latest practices and tools for leveraging employer brand. Hudson currently serves as the engagement manager for sourcing and social media strategy at Recruiting Toolbox, and McClure is the president of Unbridled Talent.

For more information about this year’s agenda visit:

Register here:

About Universum
Universum was founded by Lars-Henrik Friis Molin in 1988 while he was still an MBA student. He began with a local student survey and an ambition to improve communication between students and the employers who want to recruit them.

Today, that idea has transformed into an international corporation that surveys 400,000 students and professionals and provides Ideal Employer ™ research, full-service communication and strategic consulting services to more than 1,200 clients worldwide.
Our mission is to be a global meeting place for talent and employers. We offer services and products that help employers attract, recruit, and retain ideal talent while helping talent learn about ideal employers. To do so, we work hard to maintain our number one position in the employer branding industry and continue to earn the loyalty of our clients. For more information, please visit

About Chief Executive Magazine
Established in 1977, Chief Executive Group provides ideas, strategies and tactics for top executive leaders seeking to build more effective organizations. Unlike any other publication, Chief Executive Magazine conveys the full range of the CEO experience: the corporate challenges as well as the personal pressures and satisfactions that come with the most demanding job in business. Contributors include the world’s most innovative CEOs themselves.
Readers of Chief Executive Magazine include the world’s most influential leaders—CEOs of major corporations competing on a global scale. They not only shape new economies but new societies as well. Chief Executive offers clear-eyed reporting of their successes—and their failures—in ways that illuminate, educate, entertain, and inspire other CEOs.

About Recruiting Trends
Since 1970, Recruiting Trends has been dedicated to serving the recruiting industry. and its companion biweekly newsletter, Recruiting Trends Bulletin, reach senior-level recruiters and human resource and talent management leaders within small, medium, and global enterprises and serve as the industry source for key decision makers and influencers in the profession to read about what’s going on in their world. Recruiting Trends features articles that discuss current and future trends, highlight leading-edge best practices, identify tactical recruiting expertise, and offer industry insight.

Recruiting Trends also hosts Recruiting Trends Best Practice Webinars featuring panel discussions by today’s recruiting experts on relevant and current sourcing, recruiting, and on-boarding topics. In addition, Recruiting Trends holds The Recruiting Conference and other live events.

For Further Inquires:
Jonas Barck
Marketing Manager — Americas
+1 858.405.5711