CHICAGO — March 23, 2011 — Marketing Resources Solutions Inc. (www.mrsstaff.com), a professional marketing services company, announced today that Mary Gold has joined the company as Executive Vice President. A marketing veteran with over twenty years of CPG, B2B, and start-up marketing experience, Gold will lead the company’s day-to-day business activities and help continue to grow and cultivate client relationships. Additionally, Gold will be in charge of leading the expansion of Marketing Resources’ growing Project Management Services for marketing and research assignments.
“Mary’s impressive marketing background brings invaluable knowledge and experience to Marketing Resources, which will help us continue to expand our business relationships,” said Marcia Pellicone, founder and president of Marketing Resources Solutions. “Her familiarity and well-established connections in the marketing arena, coupled with a strong track record of building and managing new business initiatives, makes her a solid addition to Marketing Resources’ senior management team.”
Previously, Gold ran her own company, Gold Marketing, where she served as an executive level marketing consultant for clients that included venture funded start-ups (consumer and B2B), professional services firms, and established corporations. Before starting her own business, Gold was the Chief Marketing Officer for ShoppingList, a B2C start-up that provides local retail sale information online to consumers. While at ShoppingList, Gold worked closely with the executive team to develop a strategic business plan, launched an extensive communications program, and established strategic partnerships with Yahoo! AOL, GoTo, and LifeMinders. Prior to her work with ShoppingList, Gold held executive leadership positions in several Fortune 500 companies, playing an integral role in building some of the largest household brands, including Heinz, Sara Lee, Healthy Choice, Tropicana, and Dreyer’s/Edy’s Grand Ice Cream.
“With an understanding of the challenges facing today’s marketers, I feel that Marketing Resources’ services can make a significant impact on business organizations nationwide,” said Gold. “Marketing Resources understands the strategic, fast-paced, results-oriented and productive marketing needs of today’s large enterprises and is in a great position to provide these services to our corporate clients.”
Marketing Resources provides corporate marketing departments with the ability to focus on their core business through services which include interim staffing, special projects and consulting on an individual or departmental basis. Strategic companies are looking to adapt the way they support their marketing efforts and are turning to Marketing Resources for customized solutions that provide flexible talent on demand while allowing companies to better control their resources.
About Marketing Resources Solutions Inc
Marketing Resources Solutions Inc., is a professional service agency specializing in marketing solutions and staffing. With four regional offices, the company supplies world-class organizations with experienced, high-caliber professionals specializing in market research, marketing communications, brand or product management, channel strategies, merchandising and event planning.
To learn more about Marketing Resources Solutions, go to www.mrsstaff.com.
This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.