MBA Focus and Red212 Partnership to Improve Recruiters' Employment Branding at Graduate Business School On-Campus Recruiting Events

MBA Focus, the world’s leading MBA recruitment technology provider, and Red212, an integrated communications company, are combining their software and employment branding expertise to offer employers a better way to connect with students when recruiting on-campus at the world’s best graduate business schools.

As a result of this partnership, the employer network that utilizes MBA Focus’s flagship recruitment product, Global Focus(R), now has the ability to integrate this technology with employer branding materials created by Red212. The Red212 services span from creating digital solutions like HTML emails and SEM, to developing disruptive on-campus recruiting event campaigns to complement the virtual recruitment process.

“Red212 can help MBA Focus’s corporate partners develop successful tactics and employer branding strategies as they compete to recruit the best candidates at top graduate business schools,” explains Anne Chambers, CEO of Red212. “MBA Focus already connects their employer network to high-quality candidates; our agency helps them to engage those candidates in a virtual and physical brand experience. This combined process ensures that these employers not only find, but engage and attract the best in business leadership talent.”

Based in Columbus, Ohio, MBA Focus ( is the market leader in b-school recruitment technology, connecting leading employers with students and alumni from the world’s top-ranked graduate business schools. Through their school partnerships and career service technology, MBA Focus has created a network of over 75,000 MBA students and alumni for employers to access through Global Focus. Global Focus helps recruiters to source, screen, and connect with those candidates that match their unique hiring criteria — and now they can enhance their recruitment strategies and employer brand with Red212.

“Our partnership with Red212 provides our Global Focus users with another resource to leverage as they contend against other recruiters for the best candidates,” says Jack Gainer, CEO of MBA Focus. “Red212 understands the importance of employer branding in attracting talent. They’re services will enhance the reputation of our corporate partners by develop lasting impressions, both on and off campus.”

The MBA Focus employer network currently includes the following corporate partners: AB InBev, Accenture, Alix Partners, Altisource, Altman Vilandrie & Company,, Analysis Group, athenahealth, Bain Capital, Bank of America, Biogen, Boston Consulting Group, Boston Scientific, BTS, Building Excellent Schools, Capital Group Companies, Chevron, Church & Dwight, Citigroup, Comcast, CPP Investment Board, Credit Suisse, CVS Caremark, Danaher, DaVita, Deloitte, DuPont, Eaton Corporation, Education Pioneers, Eli Lilly & Company, Facebook, Gallup Organization, General Electric, General Mills Inc., Goldman Sachs, Google, HCL America, HIG Capital, HSBC, Intel, J.P. Morgan, Jefferies, Johnson & Johnson, Keurig Green Mountain, Keystone Strategy, KPMG, Kraft Foods, L.E.K. Consulting, Lab126/Amazon, Lazard, Liberty Mutual Group, L’Oreal, M & T Bank Corporation, Masco, Medtronic, Microsoft, Mu Sigma, NetApp, Parexel, Partners in Performance, PIMCO, Progressive Insurance, PwC, Reckitt Benckiser, Robert W. Baird & Co, Samsung Telecommunications America, Sensata , Shell, T-Mobile, Vanguard, VMware, Inc., Walmart, and YUM! Brands.