Toronto, ON- December 15, 2010: I Love Rewards, the leader in employee recognition and sales incentive solutions, announces its role in the launch of Mobilicity’s `5Bars’ employee engagement program.

The unlimited wireless carrier hired I Love Rewards to build a customized digital platform to incent and encourage cross-functional teams of employees in Toronto, Vancouver, Edmonton and Ottawa to generate and contribute innovative sales-driven ideas.

“At Mobilicity, we get incredible sales ideas from employees across all our departments and markets so it’s important to recognize and reward them for their valuable contributions,” said Jennifer Ricci, Director of HR, Mobilicity. “I Love Rewards’ advanced solution for our `5Bars’ program allows us to efficiently monitor and manage employee’s participation while, at the same time, engage and interact with them about the program.”

I Love Rewards’ all-inclusive features include peer recognition, social recognition™, customer feedback, sales incentives, on-demand reporting and analytics, dashboards, top-down recognition, newsfeed, leader board and much more. Its services also include graphic design, customized site development, on-going recognition training, program launch training, unlimited features included in monthly releases, marketing communication materials and much more.

“Mobilicity is a forward- thinking organization transforming its company through strategic HR and sales initiatives,” said Razor Suleman, CEO and Founder, I Love Rewards. “We are looking forward to working together to build a successful program that will achieve Mobilicity’s goals and provide the organization with a competitive edge.”

About Mobilicity (DAVE Wireless)

Mobilicity, Canada’s UNLIMITED 3.5G mobile operator, provides nationwide coverage with unlimited zones to make wireless communications more affordable and easier to use. Mobilicity’s pay-in-advance unlimited talk, text and data plans ensure 100 percent bill certainty — without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Earlier this year, Mobilicity was named one of Canada’s Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at

About I Love Rewards:
I Love Rewards is the leader in employee rewards and recognition solutions. Top employers in North America choose I Love Rewards for its proven best practices in launching and sustaining successful web-based programs. Our focus is to recruit, retain and inspire employees and align them to company goals. We believe that engaged, motivated employees drive the results most important to business success. I Love Rewards’ clients also include Ceridian, Eli Lilly, 3M, Marriott and many more.

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.