Moxie for Managers: Could Moxie be the New Strategic Advantage for Innovating Managers and Pioneering Companies?

RED BANK, NEW JERSEY- October 18, 2011 – Ann Tardy has done it again with Moxie for Managers, today’s must-have playbook for managers eager to execute while making a difference.

When innovation, progress, and brilliance matter, it’s time to unleash moxie in the middle lane. It’s time for business as unusual. Managers are not just a title or a position, they are an opportunity. They are bottled innovation.

Leaders in the middle are clandestine superheroes yielding the power to influence the behaviors and actions of people at every rung of the corporate ladder. Apply the 10 essential influencing tenets to a battle cry and add a dose of iconoclastic (sometimes irreverent) action. The power to influence, instigate, and innovate from the middle becomes a strategic advantage called “moxie.”

Tardy’s Moxie for Managers uses behavioral science to blast myths about employee motivation and engagement, replacing these myths with strategies and tools that impact. People are hungry to be different and to make a difference, but they’re also hardwired to hold themselves back. Managers who help people rewire that hardwiring evolve into middle leaders.

About the author: From Silicon Valley corporate attorney to award-winning thought-leader on evolving middle management, Ann Tardy has never met a person who wasn’t dying to make a difference. As President of management consulting firm, LifeMoxie, Ann helps visionary organizations unleash moxie where they need it most – in the middle. By combining the art of management with the science of behavioral economics, Ann interprets the stories we tell ourselves, revealing how we are each hardwired to hold ourselves back.

In Summer 2011, Ann cycled from San Francisco to New Jersey to research the documentary “The Moxie Ride” discovering what people love about their jobs and their managers. Learn more at

Sue Malan
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