New e-book from Juice Inc. Helps Sales Professionals Increase Effectiveness by Getting Past the Sticking Point

GUELPH, Ontario — March 8, 2011 — Juice Inc. released a new e-book to help sales professionals increase their results. The e-book offers specific tips, exercises and worksheets, not to replace but to enhance their current sales method.

The e-book is an excerpt of Juice co-founder Brady Wilson’s book, “Finding the Sticking Point: Increase Sales by Transforming Customer Resistance into Customer Engagement.” Juice specializes in helping organizations improve communication, collaboration and performance. To download a complimentary copy of the Sticking Point e-book, visit

Finding the Sticking Point outlines how sales conversations can reveal a customer’s sticking point so the sales person can move beyond that point and close a sale. The sticking point is defined as the fear, the block, or the objection that stands in the way of a customer saying yes to a sale.

It’s important to point out that the e-book is not a how-to book on the mechanics of openings, qualifying, closing, or asking for the sale. It offers a method, Pull Conversation, that will increase the success in executing any sales process. Pull Conversation is a tool that generates the kind of understanding to create trust, respect and goodwill. Without these critical connections, customers are less inclined to make a purchase.

Wilson is co-founder of Juice and an expert on how conversation affects organizational energy to create dynamic results. He has been called upon by Fortune 500 clients, both domestically and in an international capacity, to help them use a “conversational operating system” to overcome insurmountable challenges and achieve unprecedented results.

“I wrote the Sticking Point book to reveal the role of patient, understanding, and humane conversations in a successful sales process,” said Wilson. “The e-book is a glimpse into the tools and methods for applying the Pull Conversation to transform customer resistance into customer engagement to increase sales.”

To download a complimentary copy of the Sticking Point, visit

About Juice
Juice Inc. delivers training and development services to increase employee engagement and productivity. Juice works with companies that want to build a productive culture and understand that interactions between people are major drivers of organizational success. Juice’s conversation-enhancing methodology delivers a process for improving the human experience in the workplace, while driving employee performance and business results. For additional information, visit


Lara Hall
Juice Inc.

Adriana Saldana

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.